Content Marketing Manager

Buildout is the AI deal engine for commercial real estate brokerages, automating workflows from first contact to commission. The Content Marketing Manager will develop and execute content strategy across the CRE buyer journey, create content in written, visual, interactive, video, and social formats, and use AI to increase content effectiveness. The role partners with marketing, sales, subject-matter experts, and leadership to build awareness, earn trust, and contribute to pipeline growth.

Responsibilities:

• Help develop and execute a content strategy aligned to company priorities, ICPs, product launches, and revenue goals
• Identify high-value topics and perspectives, turning customer insights, product knowledge, market trends, and internal expertise into differentiated content
• Manage the editorial roadmap across channels, audiences, and stages of the buyer journey
• Write and edit content across formats including thought leadership, articles, customer stories, email, social, webinars, sales enablement, and website content
• Start with the idea, audience, and desired outcome - not a predetermined content format
• Determine the best way to bring an idea to life, whether through written, visual, interactive, video, or social content
• Create lightweight visual assets yourself using tools such as Canva, Figma, Adobe, or AI-powered creative tools. (Will leverage outside agencies for larger projects.)
• Use AI throughout the content workflow - research, ideation, outlining, drafting, editing, repurposing, creative development, and distribution
• Develop repeatable AI-assisted workflows that improve content velocity without sacrificing quality
• Experiment with emerging AI tools and identify practical ways to make the marketing team more effective
• Understand where AI-generated content falls short and apply strong editorial and creative judgment to make the final product genuinely differentiated
• Partner with SEO and growth teams to create content that performs in traditional search as well as emerging AI-driven discovery environments
• Use search, customer, competitive, and performance data to identify content opportunities
• Optimize and refresh existing content based on performance and changing search behavior
• Think in terms of content ecosystems and topics rather than treating every piece as a standalone asset
• Partner with Demand Gen to turn high-performing content into campaigns and pipeline opportunities
• Work with Sales to create content that helps reps start conversations, educate prospects, and move deals forward
• Measure content performance across engagement, traffic, conversion, influenced pipeline, and other relevant metrics
• Continuously test, learn, refresh, and improve the content portfolio

Requirements:

• 3+ years of experience in B2B content marketing, editorial, brand, or a related marketing role
• An excellent writer and editor who can make complex subjects clear, interesting, and compelling
• Experience creating content for a defined B2B audience or ICP
• Comfortable interviewing customers, executives, and subject-matter experts
• Working knowledge of SEO and modern content discovery
• Hands-on experience using generative AI tools as part of a professional workflow
• Comfortable creating basic visual assets and social creative independently
• Strong organizational skills and the ability to manage multiple projects without losing the quality bar
• Curious, collaborative, and comfortable working in a fast-moving environment
• Able to balance strategy with execution - you can develop the plan and then roll up your sleeves to make the thing