Senior Content Marketing Manager

Iterable is an AI customer engagement platform that helps organizations activate customer data, create cross-channel experiences, and optimize engagement. The Senior Content Marketing Manager will develop and execute content strategy, own Iterable’s brand voice and editorial standards, scale content production through AI-assisted systems, and support demand generation and pipeline growth.

Responsibilities:

• Build and manage the content roadmap aligned to SEO/AEO priorities and key business objectives
• Analyze audience personas, SEO/AEO data, and product strategy to produce content that resonates with our target consumers
• Own the process from ideation through publication and distribution
• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning
• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective
• Ensure all content provides clear, strong, and helpful POVs to help solve challenges for the modern marketer
• Establish and maintain editorial standards for quality, accuracy, and originality, and apply them consistently across all content
• Partner with product marketing and GTM teams to create compelling, on-brand marketing copy that drives impact throughout the funnel
• Write the content that sets the bar, including flagship thought leadership and technically complex subject matter
• Develop and refine AI-assisted production workflows, structured briefs, and brand voice references that support high-quality output at scale
• Build quality control into the production process so editorial standards hold as volume increases
• Evaluate emerging AI tools and determine which are worth adopting, testing, or setting aside
• Measure and improve the efficiency of the content operation, including time to publish and impact
• Partner with demand generation to generate compelling, resonant marketing copy for brand marketing campaigns and paid programs
• Monitor the performance of content across the company’s different channels and maintain an ongoing set of metrics and reports
• Connect content visibility to business outcomes, demonstrating how discovery translates into qualified leads and pipeline
• Create clear readouts for marketing leadership, including what changed, why it matters, and what action comes next

Requirements:

• Exceptional written communication skills, supported by strong marketing writing samples
• Proven experience writing technical content or covering other highly complex topics
• Demonstrated use of AI to automate business processes and drive quantifiable impact
• Experience writing marketing copy for paid social and digital display ads
• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information
• Strong analytical ability, with experience using Google Analytics, Semrush, or similar platforms to inform strategy/editorial decisions
• 5+ years of marketing experience, at least 2 in a B2B setting
• Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company
• Basic industry knowledge of SaaS, APIs, and data analytics
• Experience developing content strategies for social media video platforms, such as YouTube, LinkedIn, and Instagram
• Experience with Canva, Figma, Photoshop, or other creative tools
• The right person is part writer, part editor, part systems builder
• They use AI to work quickly without compromising quality
• They hold a high editorial bar and are comfortable deciding when work does not meet it
• They have a clear, informed point of view on what makes B2B content effective
• They care about measurement, but they don't hide behind dashboards
• Comfortable with ambiguity and able to build structure, process, and clarity where it doesn't yet exist
• Collaborative and low-ego, energized by cross-functional work across SEO, product marketing, and demand generation
• Experience using AirOps to produce marketing content is a significant plus