Content Marketing Manager (USA)

MSIGHTS helps enterprise marketers improve media value through integrated marketing and data operations, performance management, and analytics. The Content Marketing Manager will create research-driven B2B content, shape the company’s brand storytelling, partner cross-functionally on content strategy and lead generation, and analyze content performance.

Responsibilities:

• Develop interesting data and research-driven B2B content (whitepapers, blogs, webinars, social media posts, etc.) that will drive traffic, engage and convert target prospects, and improve shared content across social media channels; content includes thought leadership, client and user testimonials, social media posts, webinars, recorded content (featuring MSIGHTS' executive team), SEO, and copy for digital marketing initiatives
• Serve as the company's strategic storyteller with the ability to capture the MSIGHTS brand voice, and be confident and lean into being the "David" versus the "Goliath" competitors in our market space
• Partner cross-functionally to develop a content strategy and execute a content calendar that supports the needs of the Business Development team and aligns with overarching lead generation growth goals
• Monitor content performance and make data-informed analyses with proactive recommendations
• Stay up-to-date with content developments in the market and generate new ideas to draw the attention of our desired audience
• Regularly read industry publications and news sources for new content ideas and other lead-generation opportunities
• Ability to proactively pinpoint opportunities from industry news and how they relate to our software platform benefits
• Self-driven, self-starter, and self-motivated, and loves setting goals and achieving them
• Knows how to match and forward the right type of content to different audiences. Content may include email templates, whitepapers, webinars, plus more

Requirements:

• 3+ years experience in B2B content marketing
• Must be a self-starter and willing to take the initiative to learn how our platform can help enterprise marketers make better decisions with better data, processes, and reporting
• Strong communication skills, both written and verbal, and the ability to work well with internal teams
• Must have a strong working knowledge of PowerPoint, LinkedIn, event platforms (e.g., ON24, etc.), and CRM or Marketing Automation platforms
• Must be detail-oriented, and committed to quality, all while being flexible in a fast-paced international work environment
• ideally with experience from a small to medium-sized software or technology company
• Global experience is a bonus
• HubSpot experience is a bonus