Content Marketing - Manager

Veeva Systems is a mission-driven pioneer in industry cloud software for the life sciences industry. The Content Marketing Manager will drive content strategy and execution, develop thought leadership, product, and customer content, and collaborate with marketing, strategy, and sales teams to increase brand awareness, affinity, and conversion.

Responsibilities:

• Partner with subject matter experts to develop original content in a variety of formats, from blog posts and articles to white papers, infographics, videos, and more
• Drive content strategy and maximize the value and reach of our content assets by building multi-channel libraries that are SEO/GEO-optimized for discovery and engagement
• Build and execute content strategies that support and amplify our short- and long-term marketing initiatives and campaigns
• Collaborate closely with product marketing, customer marketing, and field marketing to map, optimize, and execute content across the buyer journey
• Be a steward of best practices in messaging, grammar, writing, and style
• Measure and report on content performance; optimize based on results
• Contribute to standards, processes, and tools to drive greater efficiencies in how we work and operate as a cross-functional team
• Stay on top of content marketing trends and bring new ideas for us to explore and test

Requirements:

• 5+ years of content marketing and/or product marketing experience in B2B tech/enterprise software space
• Demonstrated success leading, supporting, and executing integrated content strategy across the customer journey
• Strong portfolio of published work that demonstrates exceptional writing skills and ability to translate complex messaging into simple, digestible content
• Experience in applying SEO best practices, along with an active curiosity to explore and master emerging GEO strategies
• A thinker and a doer mindset — excited about driving strategy while simultaneously rolling up your sleeves to write and edit content in a variety of formats
• Ability to multi-task and prioritize projects in a dynamic, fast-paced environment
• Collaborative team player with great interpersonal skills and the ability to lead and influence projects cross-functionally
• Proven ability to build relationships with other teams and across all levels
• Self-motivated, innovative, collaborative, creative, and analytical
• Fast learner, detail-oriented, and must enjoy fast-paced work environments
• Ability to deliver feedback thoughtfully and receive it gracefully
• Strong project management skills and attention to detail
• Curiosity and interest in life sciences
• Bachelor's degree or equivalent work experience
• Familiarity with the life sciences industry
• Experience working with remote and global teams
• Success bringing innovative B2B offerings to market