Senior Content Marketing & Communications Manager

Childhelp is a child abuse prevention and support organization seeking a Senior Content Marketing & Communications Manager. The role leads mission-driven content strategy and editorial execution across websites, blogs, email, executive thought leadership, public relations, fundraising, and other channels, with a focus on SEO, audience engagement, and donor growth.

Responsibilities:

• Develop and manage an integrated editorial calendar spanning email newsletter, blog, website, executive thought leadership, public relations, fundraising campaigns, and other organizational priorities
• Identify compelling stories, trends, program developments, and subject-matter expertise that can be transformed into timely external content
• Gather information from program leaders, philanthropy team, executives, and other stakeholders across the organization
• Translate complex programmatic information and sensitive subject matter into clear, accessible, and audience-appropriate content
• Maintain a consistent organizational voice while adapting messaging for donors, partners, parents, educators, policymakers, media, and the general public
• Repurpose key stories and thought leadership across email, website, social media, earned media, fundraising campaigns, and other channels
• Help establish efficient editorial workflows, review processes, and content standards across the organization
• Ghostwrite thought-leadership content for Childhelp’s COO and other senior leaders, including Forbes contributions, op-eds, articles, commentary, speeches, talking points, letters, and executive communications
• Capture and maintain each executive’s authentic voice while positioning Childhelp leaders as credible national experts to convey Childhelp's leadership
• Collaborate with executives, internal subject-matter experts, and the public relations agency to identify timely topics and develop strong points of view
• Conduct interviews and research to turn executive ideas and organizational expertise into compelling, publication-ready content
• Draft and refine op-eds and contributed articles for submission to national, regional, industry, and nonprofit publications
• Support executive preparation for media interviews, speaking engagements, panels, and other visibility opportunities
• Develop and execute an SEO-informed content strategy that increases Childhelp’s organic visibility and connects people with trusted child abuse prevention, intervention, treatment, and support resources
• Conduct keyword research and identify content opportunities based on search behavior, audience needs, organizational priorities, and relevant cultural conversations
• Write, edit, publish, and regularly refresh search-optimized blog content
• Apply SEO best practices related to page titles, meta descriptions, headings, internal linking, calls to action, readability, and content structure
• Work with internal team members and external website partners to identify and resolve content-related SEO opportunities
• Monitor organic traffic, keyword performance, engagement, and conversions, using insights to improve future content
• Balance search performance with Childhelp’s trauma informed brand voice, authority, and responsibility to the people seeking help
• Own routine copy updates across Childhelp’s website, ensuring content remains accurate, current, accessible, and aligned with organizational priorities
• Write and/or optimize landing pages, program pages, campaign pages, resource content, and calls to action
• Coordinate more technical updates with the organization’s web development partner
• Help improve website structure, content hierarchy, internal linking, user journeys, and conversion pathways
• Collaborate with marketing, fundraising, program, and leadership teams to ensure website content supports awareness, engagement, resource access, and donor acquisition
• Conduct regular content audits and recommend updates, consolidation, optimization, or removal of outdated material
• Lead the planning, content gathering, writing, editing, production, and distribution of Childhelp’s regular newsletter
• Build strong relationships with internal stakeholders to consistently source meaningful organizational updates, program stories, impact information, and upcoming opportunities
• Write compelling subject lines, preview text, headlines, calls to action, and supporting copy
• Coordinate newsletter approvals, assets, links, testing, and deployment through Childhelp’s email marketing platform
• Review performance metrics such as open rates, click-through rates, engagement, and donation conversions, and apply findings to future communications
• Support additional organizational and campaign email content as needed
• Support the Vice President of Marketing in the management of Childhelp’s external public relations agency
• Provide the agency with background information, executive drafts, organizational updates, program details, messaging, and other content needed to advance media opportunities
• Collaborate on press materials, media pitches, contributed content, executive positioning, and timely responses to relevant news
• Help ensure alignment among public relations, website, email, social media, fundraising, and campaign messaging
• Track content opportunities and deliverables associated with earned-media initiatives

Requirements:

• Bachelor's degree in marketing, communications, journalism, English, public relations, or a related field, or an equivalent combination of education and relevant experience
• Five or more years of professional experience in content marketing, communications, journalism, editorial strategy, or a related field
• Exceptional writing, editing, proofreading, research, and interviewing skills
• Demonstrated experience ghostwriting for executives, organizational leaders, or subject-matter experts
• A strong portfolio showing the ability to write across formats, including executive thought leadership, op-eds, blogs, email communications, and website copy
• Hands-on experience developing and optimizing content for SEO, including keyword research, on-page optimization, internal linking, and content performance analysis
• Experience producing newsletters and working within Mailchimp or a comparable email marketing platform
• Strong understanding of editorial planning and integrated content development across multiple channels
• Working knowledge of public relations and experience collaborating with an external agency or media-relations team
• Ability to gather information from busy leaders and internal stakeholders, manage competing deadlines, and move projects forward independently
• Strong project-management, organizational, and cross-functional collaboration skills
• Sound editorial judgment and the ability to approach sensitive subject matter with empathy, accuracy, care, and discretion
• Comfort using website, SEO, and email analytics to assess performance and guide decisions