Head of Go-to-Market – Heartbeat AI

Role Overview

• You are responsible for the commercial success of Heartbeat AI in all markets where we operate — from the value proposition and pricing to the execution and scaling of successful initiatives.
• You lead and develop a team in Germany and orchestrate implementation across product, marketing, sales, operations and our partner ecosystem.
• You define the value proposition, bundling logic and pricing across our portfolio of hardware, software, energy and services.
• You refine what we sell, how it is packaged and how it is monetized — and define the next major product we will bring to market.
• You sharpen Heartbeat AI’s competitive positioning in each market by understanding local competitors and how our value proposition needs to be adapted.
• You connect product, marketing and sales — defining sales enablement, training and the product-requirements that come back from the field.
• You are responsible for go-to-market launches and post-launch performance.

Requirements

• 8+ years of experience in commercial, go-to-market or growth leadership roles with clear ownership of business cases, pricing and commercial outcomes, ideally in a scale-up environment.
• Experience scaling offerings across multiple markets and knowledge of how to balance centralized commercial logic with local market conditions.
• Experience designing value propositions and commercial models end-to-end: pricing architecture, bundle and packaging logic, monetization design and the unit economics that make them work.
• Knowledge of competitive dynamics and how market and competitor intelligence can be translated into sharper offerings.
• Experience leading go-to-market launches from end to end and managing post-launch performance — from sales enablement and conversion to scaling commercially successful projects.
• Close collaboration with marketing and sales functions, shaping training and the product-requirements feedback loop from the field.
• Experience conducting commercial negotiations with third-party vendors or partners and the ability to own the outcome end-to-end.
• Team leadership and development of go-to-market, commercial or project management professionals and the ability to set high standards for execution.
• Strong stakeholder-management and execution skills — the ability to bring cross-functional teams together and make decisions without losing momentum.
• Experience with complex B2C or B2B2C offerings in energy technology, hardware-plus-software or comparable categories is a strong advantage.
• Excellent communication skills in English (C1/C2). German is a plus but not required.

Tech Stack

• Go

Benefits

• You will be part of an international, dynamic and highly motivated team of people who have proven they can deliver results.
• Through your work you will accelerate the energy transition and thus have a direct impact on the climate.
• Work with and learn from other exceptionally smart colleagues.
• You will have direct contact with decision-makers.
• You will have strong opportunities to transition into a full-time role at one of Europe’s fastest-growing scale-ups.
• Work remotely (across Germany) with offices in Hamburg, Berlin or Munich.
• Maintain a healthy work-life balance and enjoy all benefits of the EGYM Wellpass.
• Benefits and discounts available to you via Futurebens.
• Whether a city bike or an e-bike — stay flexible with our job-bike leasing program and do something good for the environment.