Senior Account Based Marketing Manager

Diaceutics PLC is hiring a Senior Account Based Marketing Manager to own and deliver its account-based marketing program for the US pharma client base. The role leads named-account strategy, engagement, content, pipeline attribution, and collaboration with Sales and Marketing Operations.

Responsibilities:

• Own the Diaceutics ABM program end-to-end - account selection, playbook build, engagement, multi-threading, pipeline attribution
• Run the Tier 1/2/3 named-account playbook - account research, engagement plans, campaign cadence, multi-channel delivery
• Drive an AI-first approach to ABM, continuously evolving how account research, personalization, content, live account triggers and activation are used to drive engagement
• Partner Sales leaders on the ABM–Sales operating model - joint account planning, SLA on handoffs, closed-loop reporting
• Own the ABM content and asset pipeline - bespoke account content, reference packs, campaign assets
• Run the ABM operating rhythm - weekly account review, monthly ABM–Sales forum, quarterly program review
• Partner the Marketing Operations Specialist on HubSpot and Salesforce configuration for ABM targeting and attribution

Requirements:

• Experience targeting pharma and biotech audiences, with understanding of the US pharma industry, drug lifecycle or commercialization journey, plus experience using HubSpot and Salesforce for ABM targeting
• Data-literate - defends ABM pipeline attribution and account-engagement metrics
• Writing - account-specific narrative and campaign content
• Sales-partnership credibility - comfortable at forum level with senior US Sales leadership
• Account-first instinct - fluent at reading named-account dynamics, buying centers and multi-threading opportunities
• Direct US pharma, healthcare-data or life-sciences sector experience - closed enough to the buyer to run account-level conversations without translation
• 7–10 years B2B ABM / enterprise marketing experience
• Revenue-first mindset – focused on creating and progressing pipeline, with ABM activity tied to measurable commercial outcomes
• Account-first instinct - fluent at reading named-account dynamics
• US Sales partnership credibility - forum-level
• Program management - concurrent named accounts and playbook tracks
• Data-literate - ABM pipeline attribution and account-engagement metrics
• US–UK cross-functional fluency - operates with a UK-anchored exec team and a US-anchored client / sales base