Performance Marketing Manager (Mid-level or Senior)

Wander is a technology and hospitality company operating a vacation-rental marketplace and software for short-term-rental and hospitality operators. The Performance Marketing Manager will help grow paid customer acquisition for Wander and WanderOS by planning, launching, analyzing, and optimizing campaigns across paid channels.

Responsibilities:

• Launch and manage full-funnel paid campaigns primarily across Meta and Google, while also being comfortable managing additional channels like LinkedIn ads, TikTok ads, and OpenAI Ads
• Assist with developing channel strategies aligned to acquisition, revenue, and efficiency goals
• Be comfortable owning campaign structure, targeting, audience testing, bidding, budgets, and creative
• Oversee budget pacing and allocation across channels and properties
• Run both acquisition and retargeting programs, and know which lever the funnel actually needs
• Brief, concept, and iterate on ad creative — static, video, and UGC — for properties where the imagery is the product
• Partner with in-house creative team to keep a steady flow of new assets in market, and identify creative fatigue before performance drops
• Support on writing ad copy when needed
• Build and maintain property catalogs and feeds powering dynamic and travel-format ads
• Hands-on experience setting up Meta catalog ads and building product sets in Ads Manager — you've done this yourself, not just briefed someone else to
• Work with direct-booking sites as the primary conversion destination
• Report monthly on the metrics that matter: ROAS, CPA, CTR, CPC, CVR - alongside the booking metrics specific to our business: cost per booking and booking value
• Be able to pull reports and analyze top performing creatives on a monthly basis to inform the creative team on what’s working
• Establish repeatable systems for campaign launches, optimization, experimentation, and reporting
• Use AI tools to accelerate research, audience insight, creative iteration, reporting, analysis, and workflow automation
• Stay current on platform updates, privacy changes, and new ad products, and translate them into what we should do differently
• Partner with creative, product, analytics, engineering and other marketing stakeholders

Requirements:

• 3–5 years of hands-on paid media experience, with meaningful time as the person actually building and optimizing campaigns
• Demonstrated fluency in Meta Ads Manager and Google Ads; working proficiency in at least one of LinkedIn Ads or TikTok Ads
• Comfortable working with tracking and attribution — Meta Pixel and Conversions API. You should be able to read a tracking setup, spot when the numbers don't look right, and work through why
• Strong understanding of campaign structure, audience targeting, bidding strategies, attribution, and conversion tracking
• Creative strategy experience: you've briefed creative, run structured tests, and can articulate what makes an ad work beyond "it performed well"
• Comfort with product feeds, catalogs, and dynamic ad formats
• Meaningful budget ownership with accountability for efficiency, not just spend
• Ability to translate performance data into clear recommendations and business actions
• Strong project management and organizational skills — you'll be running many campaigns across many properties at once
• Comfort with a fast-moving environment with evolving priorities
• Comfort and fluency with AI tools. We use Claude and similar tools daily across analysis, creative development, reporting, and QA. You don't need to be technical, but you should already be reaching for AI to move faster — and you should know where it helps and where it needs a human checking the output
• Travel, hospitality, marketplace, or another high-consideration category
• Premium or luxury brand experience, and an instinct for when performance tactics would cheapen a brand
• Familiarity with server-side tracking and first-party data strategy
• Experience building processes from the ground up
• Early hands-on time with ChatGPT Ads or other AI-surface ad platforms
• Exposure to B2B or two-sided business models