Influencer Marketing Manager

Heave is a creative agency hiring an Influencer Marketing Manager to build and own its influencer offering, from creator sourcing through ad performance. The role manages creator partnerships and client campaigns, launches creator content as paid ads, tracks results, and helps grow and package the service line.

Responsibilities:

• Build and own Heave's influencer offering end-to-end, from creator sourcing to final ad performance
• Source, vet, and sign creators who can write and perform short-form skits (comedy, POV, storytime, relatable formats) across TikTok, IG Reels, and YouTube Shorts
• Negotiate rates, usage rights, whitelisting/Partnership Ads access, and exclusivity
• Brief creators on hooks, angles, and messaging that convert as ads, not just content that gets likes
• Manage multiple client campaigns at once: timelines, approvals, deliverables, and payments
• Partner with client media buyers to launch creator content as Meta Partnership Ads (and TikTok Spark Ads), then iterate on what's working
• Track performance (hook rate, hold rate, CTR, CPA, ROAS) and feed learnings back into the next round of briefs
• Grow a scalable creator roster that becomes a long-term asset for Heave and our clients
• Help sales package and price the offer, and join client calls as the subject-matter expert

Requirements:

• Experience in influencer or creator marketing
• A track record of creator content that was turned into paid ads
• Strong understanding of Meta Partnership Ads / whitelisting, usage rights, and how creative performs in paid social
• A real network of creators and talent managers, and a sharp eye for who can actually perform on camera
• Native fluency in internet culture
• Organized and calm running many creators and clients at once
• Strong negotiator who protects both budget and relationships
• ideally at an agency, creator platform, or fast-growing DTC brand / consumer app
• Bonus: experience with comedy/skit creators, TikTok Spark Ads, or building a service line from zero