Senior Marketing Manager

Sun Scientific is a medical device company focused on products for acute and chronic wounds. The Marketing Manager for its Wound Care business unit leads marketing strategy and execution to drive product adoption, revenue growth, and brand leadership, including launches and lifecycle management. The role works cross-functionally to turn customer insights and clinical evidence into compliant marketing programs.

Responsibilities:

• Develop and execute annual marketing plans for the wound care portfolio, aligned with commercial objectives and revenue targets
• Lead go-to-market strategy for new product launches, including positioning, messaging, pricing input, and launch readiness across functions
• Conduct market research and competitive analysis to identify customer needs, market trends, and growth opportunities across care settings
• Create clinically grounded, compliant marketing materials such as sales aids, brochures, case studies, digital content, and training tools
• Partner with Clinical and Medical Affairs to translate clinical data and health economic evidence into value propositions for clinicians, administrators, and payers
• Plan and manage presence at key industry conferences (e.g., SAWC, WOCN, ACCWS), including booth strategy, symposia, and KOL engagement
• Build and maintain relationships with key opinion leaders and wound care specialists
• Support the sales team with tools, training, and campaigns that drive pull-through and account growth
• Manage digital marketing initiatives, including website content, email campaigns, social media, and HCP-targeted programs
• Track campaign performance and market metrics, and adjust strategies based on data
• Manage budgets and external agency relationships
• Ensure all materials comply with FDA regulations, and internal review processes

Requirements:

• Bachelor's degree in marketing, Business, Life Sciences, or a related field
• 7years plus of marketing experience in medical devices, with at least 3 years in wound care, surgical, or a related clinical area
• Demonstrated success with product launches and lifecycle management
• Strong understanding of wound care treatment pathways, care settings, and reimbursement dynamics (e.g., DRG, CPT/HCPCS, GPOs, IDNs)
• Experience working with KOLs and translating clinical evidence into marketing messages
• Excellent written and verbal communication skills, with the ability to present to clinical and executive audiences
• Proven ability to work cross-functionally and influence without direct authority
• Analytical mindset with experience using market data, CRM tools, and marketing analytics
• Familiarity with promotional review processes and regulatory requirements in medical device marketing
• MBA
• Clinical background or prior sales experience in wound care
• Experience in both acute and post-acute/home health markets
• Knowledge of health economics and value-based care models