Product Marketing Manager - GENESIS Platform

Mitsubishi Electric Iconics Digital Solutions develops industrial automation and digital transformation software. The Product Marketing Manager owns positioning, messaging, go-to-market strategy, launch readiness, and sales enablement for the GENESIS automation platform, partnering across Product, Sales, Marketing, and Industry teams.

Responsibilities:

• Own and continuously refine product messaging, positioning, and value propositions for the GENESIS platform
• Translate technical capabilities into customer-centric benefits for target industries, personas, and buying centers
• Develop message architecture and core platform narratives that can be adapted by solution, industry, and vertical marketing teams
• Maintain clear competitive differentiation and articulate where the platform wins and why
• Support go-to-market strategies for platform releases, solutions, modules, and strategic initiatives
• Define launch objectives, target audiences, positioning, competitive differentiation, and success metrics in partnership with Product Management and Sales
• Coordinate cross-functional launch readiness across Product, Sales, Marketing, Customer-facing teams, and partners
• Ensure platform messaging remains consistent across launches, geographies, channels, and customer interactions
• Create sales tools, presentations, battlecards, value frameworks, and training materials to support the sales cycle
• Partner with sales teams on strategic opportunities and complex enterprise deals to help articulate platform value and differentiation
• Identify gaps and opportunities in messaging, proof points, and collateral that improve commercial effectiveness
• Conduct market and competitive research to inform platform strategy, prioritization, and differentiation
• Gather feedback from customers, partners, and internal teams to sharpen messaging and inform product and go-to-market decisions
• Support win/loss learning, reference development, and customer outcome capture to strengthen market credibility
• Act as the bridge between Product, Sales, Marketing, and Industry teams for the GENESIS platform story
• Provide the baseline platform messaging used by solution, industry, and vertical marketing teams to adapt for specific markets and use cases
• Partner with marketing teams to ensure campaign and content execution accurately reflect intended positioning without directly owning campaign deployment or marketing operations
• Track and interpret performance indicators such as pipeline influence, win rates, launch effectiveness, and adoption signals
• Use market feedback and business performance insights to recommend messaging, positioning, and launch-readiness improvements
• Owns platform positioning, messaging, go-to-market strategy, launch readiness, sales enablement, and competitive positioning for GENESIS
• Partners with Industry Development on industry application of the platform story, with Vertical Marketing on campaign execution, and with Marketing Operations on systems, automation, and reporting

Requirements:

• 5–10 years of experience in product marketing, solution marketing, or related B2B software roles, preferably in industrial automation, SCADA, HMI, IIoT, or OT/IT systems
• Proven experience supporting enterprise software launches, product positioning, and complex sales cycles
• Strong understanding of industrial platforms, industrial protocols, and operational environments
• Excellent communication, storytelling, stakeholder management, and analytical skills
• Ability to collaborate cross-functionally with Product, Sales, Marketing, Customer-facing teams, and partners
• Bachelor's degree in Marketing, Engineering, Computer Science, Business, or a related field
• Experience with industrial software platforms such as SCADA, HMI, IIoT, or related automation technologies
• Familiarity with cloud-based software platforms, cybersecurity considerations in industrial environments, and digital transformation trends
• Comfort interpreting pipeline, win/loss, and adoption data in partnership with Sales and Marketing Operations
• MBA or advanced degree is a plus