Marketing Manager – Platform

Arrow Electronics is a global technology solutions provider that helps customers and suppliers design and distribute technology worldwide. The Marketing Manager – Platform will lead global marketing for ArrowSphere, translating platform capabilities into partner value, driving adoption and engagement, and developing positioning, campaigns, content, and enablement assets. The role also requires leveraging partner insights and leading cross-functional initiatives across a global matrix organization.

Responsibilities:

• Develop and execute global marketing strategies to build awareness and adoption of, and engagement with the platform
• Create positioning, messaging, and value propositions that clearly communicate platform benefits to partners at every stage of maturity
• Lead product and feature launch campaigns that drive awareness, adoption, and engagement
• Translate platform capabilities into business outcomes that resonate with executives, sales teams, operations leaders, and technical stakeholders
• Serve as the marketing subject matter expert for Arrow's platform portfolio
• Develop messaging that connects platform capabilities to broader Arrow solutions, cloud offerings, and services
• Create differentiated positioning that highlights the value of the Arrow digital experience
• Build business-focused narratives that demonstrate how ArrowSphere enables partner success
• Support growth initiatives that increase partner engagement across the Arrow digital ecosystem
• Lead development of a broad range of marketing and enablement assets
• Create partner-focused content that highlights real-world use cases and measurable business outcomes
• Develop resources that enable sales and partner-facing teams to effectively communicate platform value
• Develop a deep understanding of partner needs, pain points, workflows, and buying behaviors
• Leverage partner feedback, usage data, market research, and customer insights to shape marketing strategies
• Identify opportunities to improve partner engagement and drive platform adoption
• Partner closely with platform product management, user experience, sales, operations, cloud, services, and marketing teams to market and drive measurable business outcomes
• Ensure consistent platform messaging across all campaigns, communications, events, and partner engagement activities
• Coordinate launch and adoption efforts across multiple regions and business units
• Influence stakeholders across a highly matrixed global organization

Requirements:

• 8+ years of B2B technology marketing experience in product marketing, platform marketing, or digital experience marketing
• Experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms
• Proven success launching and driving adoption of platform-based solutions
• Experience developing integrated marketing programs that influence revenue, engagement, and business growth
• Strong platform and solution marketing expertise
• Exceptional storytelling and messaging skills
• Ability to translate technical features into business value and customer outcomes
• Innovative & strategic thinker with strong commercial acumen
• Excellent communication and executive presentation skills
• Strong analytical mindset and data-driven decision-making capabilities
• Experience leading complex cross-functional initiatives requiring heavy collaboration
• Ability to influence and build alignment within a global matrix organization
• Knowledge of the IT channel, cloud ecosystem, and partner-led business models preferred