Mobile Paid Media/Performance Marketing Manager (App Campaigns)

IDT Corporation is seeking a hands-on Mobile Paid Media/Growth Manager to grow the user base for its Boss Money and Boss Revolution apps. The role supports and scales paid campaigns across digital channels through strategy, funnel and creative performance analysis, testing, optimization, and collaboration with creative teams.

Responsibilities:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS)
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results
• Identify areas of improvement by analyzing performance data and converting insights into clear actions
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis

Requirements:

• 3+ years managing paid campaigns in a UA, performance marketing or growth role
• B2C + App acquisition experience needed
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions
• Fluent in English, written and spoken
• Only accepting applicants from LATAM
• Experience working with Tableau
• Experience with fintech, remittance, or financial apps
• Familiarity with MMPs
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus
• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation)
• Experience with influencer marketing