Product Marketing Manager

L2L provides a Connected Manufacturing Operations platform that unifies people, machines, and workflows to help manufacturers improve productivity and resolve operational disruptions. The Product Marketing Manager will lead product marketing strategy, launches, go-to-market initiatives, market intelligence, messaging, positioning, and sales enablement for L2L’s manufacturing software offerings.

Responsibilities:

• Partner closely with Product leadership to influence roadmap priorities through customer insights, market trends, competitive intelligence, and Voice of Customer research
• Own the product marketing roadmap across messaging, positioning, launches, competitive intelligence, analyst relations, and market insights
• Develop differentiated value propositions, personas, and messaging frameworks
• Define product narratives that simplify complex manufacturing challenges
• Manage analyst relationships and leverage market research to influence product direction
• Measure product marketing success through adoption, retention, customer value, and commercial performance
• Lead cross-functional go-to-market planning for new products, features, and enhancements
• Build launch strategies that drive awareness, adoption, and revenue
• Drive pricing, packaging, and commercialization initiatives that support business objectives
• Communicate product launches via webinars, social media and email to amplify value propositions
• Partner with Product, Marketing, Sales, and Customer Success to ensure successful execution
• Equip customer-facing teams with the messaging, tools, and content needed to win
• Develop sales collateral including battlecards, presentations, competitive comparisons, and product overviews
• Partner with Sales Enablement to deliver product training and competitive updates
• Build and manage Voice of Customer programs, including customer interviews and win/loss analysis

Requirements:

• 5–8+ years of Product Marketing experience in B2B SaaS
• Proven success leading product launches and cross-functional go-to-market initiatives
• Exceptional messaging, positioning, and storytelling skills
• Proven track record in analyst relations and amplifying company positioning and awareness
• Experience conducting customer research, competitive analysis, and market intelligence
• Ability to influence product strategy through data, customer insights, and market trends
• Strong executive communication and cross-functional collaboration skills
• Experience in manufacturing, industrial software, or frontline workforce technology