Marketing Communications Manager

Baya Systems is a semiconductor technology startup developing software-driven unified fabric solutions for single-die and multi-die systems in markets including data center, AI, automotive, and Edge IoT. The Marketing Communications Manager will drive Baya’s communications strategy, develop technical content, execute integrated campaigns, manage brand and PR activities, and support sales and IP licensing enablement.

Responsibilities:

• Support content roadmap: whitepapers, application notes, IP briefs, case studies, blog posts, and video scripts targeted at IC design engineers, SoC architects, FAEs, and procurement decision-makers
• Translate complex technical concepts — chiplet interconnect, fabric architecture, multi-die integration — into clear, differentiated messaging for both technical and executive audiences
• Collaborate with Applications and Product teams to ensure technical accuracy and relevance across all materials
• Plan and execute multi-channel marketing campaigns aligned to IP product launches, partnership announcements, and trade show calendars
• Manage email marketing, LinkedIn, industry publications (e.g. EE Times, Semiconductor Engineering, IEEE Spectrum), and sponsored placements
• Track campaign performance across MQL and pipeline metrics; iterate rapidly based on results
• Manage relationships with industry analysts (e.g. Gartner, Omdia, Linley Group) and technical press; coordinate press releases and media briefings
• Develop and maintain Baya's brand voice and visual guidelines; ensure consistency across all customer-facing assets
• Support executive thought leadership and speaking submissions for key industry events (Hot Chips, OCP Summit, IEEE, DAC, CES, etc.)
• Produce and maintain sales collateral including pitch decks, IP licensing one-pagers, competitive battlecards, and FAE toolkits
• Partner with Sales and Business Development teams to tailor messaging for key verticals: datacenter, AI infrastructure, automotive, and Edge IoT
• Supporting conversion through the customer journey with announcements, targeted content and technical positioning

Requirements:

• 8+ years of marketing communications experience, with at least 3 years in semiconductor, EDA, IP licensing, or adjacent deep tech
• Proven ability to write confidently about technical topics — you don't need to be an engineer, but you need to earn the respect of one
• Strong track record managing integrated campaigns with measurable pipeline impact
• Experience with CRM and marketing automation platforms (HubSpot, Salesforce, Marketo or similar)
• Familiarity with MS Office suite, Email campaign tools (Mailchimp, )
• Familiarity with AI-driven marketing skill sets
• Excellent written and verbal communication skills in English
• Comfortable working across time zones and collaborating with distributed teams
• Self-starters that are hands on and driven to move fast
• Experience at a fabless semiconductor company, IP licensor (e.g. Arm, Cadence, Synopsys ecosystem), or EDA vendor
• Familiarity with the chiplet ecosystem: UCIe, CXL, die-to-die interfaces, and the broader disaggregated silicon trend
• Experience managing or mentoring junior marketing staff
• Fluency in a second language relevant to key markets in Asia and Europe
• Background or degree in Electrical Engineering, Physics, or Computer Science — or demonstrable depth in semiconductor products (SoC, chiplet architectures, interconnect IP, ASIC, power ICs)