Principal Product Marketing Manager (Authentication)

Prove provides phone-centric identity tokenization and passive cryptographic authentication solutions that enhance security, privacy, and digital customer experiences. The Principal Product Marketing Manager will own marketing for Prove’s Authentication solutions portfolio, driving positioning, go-to-market execution, launches, enablement, verticalized messaging, and cross-functional collaboration.

Responsibilities:

• Own end-to-end product marketing for Prove’s Authenticate solutions portfolio, including Prefill for Consumer, Prefill for Business, Human Assurance and future solutions as they move from early exploration to product/market fit and scale
• Define positioning, messaging frameworks, value propositions, and personas for Authentication solutions
• Partner closely with Product to translate roadmap, capabilities, and customer value into clear, compelling market narratives
• Lead go-to-market planning and execution for Authentication solution launches, pilots, and feature releases
• Develop core solution assets including pitch decks, one-pagers, solution briefs, demos, and website messaging
• Act as the internal subject matter expert for Authentication solutions across Sales, Marketing, and Revenue teams
• Partner closely with Product, Engineering, and Solutions to understand roadmap priorities and build repeatable processes for translating product roadmap updates into clear launch plans with customer facing assets, enablement, and sales-ready deliverables
• Create scalable templates and standards for core GTM assets in support of launches to drive consistency and efficiency
• Support in establishing best practices, playbooks, and workflows that enable the product marketing team to operate with speed, clarity, and cross-functional alignment
• Partner with Sales, Demand Generation, and Brand to deliver cohesive go-to-market execution
• Create strategies and plans to incorporate voice-of-customer insights and real-world use cases into the product marketing function and share insights across the marketing org
• Support broader product marketing initiatives and launches as needed across Prove’s portfolio
• Support verticalized product marketing intelligence
• Develop vertical-specific messaging, value propositions, and use-case narratives tailored to priority industries
• Create enablement and campaign-support assets such as vertical solution briefs, pitch decks, case studies, and talking points
• Support demand generation and field marketing campaigns with verticalized content and insights
• Incorporate customer proof, market trends, and vertical-specific challenges into Grow solution storytelling

Requirements:

• 6+ years of product marketing experience in B2B technology
• Experience owning product marketing for a solution portfolio or multiple related products
• Proven ability to operate in both early-stage and scaling environments
• Strong go-to-market execution skills, including launches, enablement, and asset development
• Experience building sales enablement materials
• Excellent storytelling, writing, and presentation skills
• Highly collaborative, organized, and comfortable operating in a fast-paced, high-growth environment
• Bachelor's degree required
• fintech, identity, fraud, payments, or security strongly preferred
• Experience developing verticalized messaging or industry-specific GTM strategies a strong plus
• MBA or equivalent experience a plus