Strategic Partner Marketing Manager

Syndio is a pay governance and compensation intelligence platform that helps organizations make fair, compliant, and data-informed pay decisions. The Strategic Partner Marketing Manager will own co-marketing across strategic partnerships, serving as the primary marketing liaison, developing joint messaging and assets, leading partner launches, and driving pipeline and revenue impact.

Responsibilities:

• Own the day-to-day marketing relationship with Syndio's strategic partner portfolio
• Build trusted working relationships with counterpart marketing contacts at each partner organization
• Represent Syndio marketing in partner planning calls, quarterly business reviews, and co-marketing syncs
• Bring executive presence to senior-stakeholder settings — comfortable representing Syndio one-on-one with senior leaders at partner organizations, without needing Syndio leadership in the room
• Coordinate across multiple external stakeholders when programs involve more than one partner organization at once
• Understand each partner's program structure and stage — enrollment, certification/build status, GA — and calibrate marketing claims and asset readiness accordingly, so we never market a partnership ahead of where it actually stands
• For partnerships that follow a full launch motion (marketplace listing, seller enablement, launch event, periodic refresh), lead that process end to end as a bounded project
• Develop and manage a co-marketing hub that gives both Syndio and partner teams a single place for joint messaging, approved assets, and campaign materials
• Ensure messaging across all partner-facing materials accurately reflects Syndio's product capabilities and current positioning
• Establish a lightweight review and approval process with Product Marketing as final sign-off, so partner content stays current and on-brand as our product and positioning evolve
• Apply Syndio's platform narrative and brand system (visual identity, tone, messaging architecture) consistently across all co-branded materials
• Own the creation of co-branded assets including one-pagers, solution briefs, landing pages, and sales enablement materials
• Distill complex, joint value propositions into sharp, sales-ready soundbites (1–2 sentences) that land with partner reps who don't live inside Syndio's product positioning day-to-day
• Partner with the content and communications team to develop joint thought leadership, blog content, and co-authored reports
• Collaborate with revenue marketing on co-branded event support, including field event activation, sponsored sessions, and joint webinars
• Work with Syndio's revenue marketing team and partner ops to identify joint customer overlap and design-partner opportunities, ensuring co-sell programs are supported with the right asset stack at each funnel stage
• Coordinate joint GTM plays and outbound sequences that activate partner audiences
• Track co-marketing program performance and report on contribution to pipeline and influenced revenue
• Stay current on messaging, positioning, and product capabilities across the broader product marketing team
• Audit existing partner materials on a regular cadence to identify and resolve accuracy gaps
• Provide partners with timely updates when product positioning, packaging, or messaging changes

Requirements:

• 5+ years of experience in B2B marketing, with at least 2 years in a partner marketing, alliances marketing, or product marketing role
• Demonstrated ability to manage complex, cross-functional relationships and work across organizational boundaries
• Strong written communication skills and an instinct for clear, accurate product messaging
• Executive presence — proven comfort operating credibly with senior stakeholders (VP+) at partner organizations and internally
• A sharp eye for visual and brand detail — able to evaluate co-branded creative against brand standards, not just write copy
• Experience creating co-branded content and managing partner-facing asset libraries
• Comfort operating with autonomy in a fast-paced environment where priorities shift and structure has to be built, not inherited
• Familiarity with HubSpot or similar CRM/marketing automation platforms
• You're organized without being rigid, and you know how to manage competing priorities across multiple relationships
• You default to clarity in your communication and follow through on what you commit to
• You understand that partner marketing lives at an intersection and you're effective at building alignment across teams that don't always move at the same pace
• You care about getting the details right, especially when it comes to how the product is represented in the market. — and in how it looks
• You can sit in a room with a partner's VP of Marketing and hold your own
• ideally including experience marketing alongside enterprise ISV/platform partners (e.g. Workday, SAP) and partners operating under consulting, sub-license, or referral models (e.g. Mercer, PwC)
• Experience in HR tech, compensation, or enterprise SaaS is a plus