Fractional Marketing Manager

Masterworks is a marketing agency providing shared marketing services to partner organizations and business units. The Fractional Marketing Manager will serve as an embedded marketing lead, developing strategies and plans, managing partner relationships, and coordinating execution across marketing channels. The role also oversees social media strategy, monitors performance, and identifies growth opportunities.

Responsibilities:

• Serve as the primary day-to-day marketing partner for assigned organizations/units, building trusted relationships and developing a deep understanding of their goals, audiences, brand, products, and priorities
• Develop annual and quarterly marketing strategies, priorities, and measurable goals that support organizational growth
• Translate strategy into actionable marketing plans, campaigns, and briefs, connecting individual tactics to broader business objectives
• Coordinate execution across Masterworks shared services, including creative, content, paid media, web, video, analytics, and marketing operations, to own high-quality, cohesive delivery
• Guide organic social media strategy and execution for assigned partners, ensuring content aligns with broader marketing priorities and brand voice
• Monitor marketing performance, communicate results and insights to partners, and recommend opportunities to optimize strategy and investment
• Proactively identify growth opportunities, marketing gaps, and emerging needs, helping partners prioritize where to focus their resources for the greatest impact

Requirements:

• 5+ years of marketing experience, ideally in integrated marketing, marketing strategy, account strategy, growth marketing, or a similar role
• Strong marketing experience across multiple disciplines such as brand, content, social media, digital, paid media, email, web, and go-to-market strategy
• Demonstrated ability to translate organizational goals into clear marketing strategies, priorities, and actionable plans
• Strong relationship-building and communication skills, with the ability to earn trust, guide stakeholders, and confidently make strategic recommendations
• Excellent project leadership and organizational skills, with the ability to manage multiple partners, priorities, and initiatives simultaneously
• Comfortable using marketing data and performance insights to evaluate effectiveness and inform future strategy
• Flexibility to work from home & relocate anywhere we're authorized to employ you
• Experience working with mission-driven, faith-based, agency, consulting, or multi-client organizations is a plus