Head of Growth / Head of Marketing

Entropy is an operating firm serving investors, ventures, and policymakers in complex markets. The company is seeking a senior Commercial/Marketing leader to manage growth delivery across Entropy clients and studio ventures, owning acquisition, conversion, retention, measurement, budgets, and performance outcomes. The role also builds reusable growth systems, playbooks, dashboards, and go-to-market capabilities for portfolio and studio companies.

Responsibilities:

• Own acquisition across paid, organic, partner, and outbound channels, with budget authority on your accounts
• Run conversion and retention work, including onboarding, activation, lifecycle messaging, and the pricing and packaging tests that move revenue
• Build the measurement layer: tracking that survives an audit, attribution that survives scrutiny, and reporting a board reads without translation
• Leave each company a system it can run without us, including playbooks, dashboards, and the hiring spec for the team that inherits it
• Support studio ventures and portfolio companies on go-to-market at formation

Requirements:

• 5+ years or more in growth, performance marketing, or revenue operations, including a head of growth seat or the equivalent. You understand how the whole funnel connects
• Direct ownership of a significant paid budgets, with the ability to defend every line of it against contribution and margin. You understand the difference between spend and return
• Hands-on capability across ad platforms, analytics, and lifecycle tools. You understand and build the tracking needed to make decisions
• Experience in markets where channel costs, payments, and consumer behaviour differ from the Western defaults or products that require customized and innovative positioning. You have a command of a broader growth toolkit (not just ads) to create custom solutions and understand that playbooks are not one-size-fits-all
• Capacity to hold several companies without letting any of them drift. You understand where your attention vs systems & process creates better outcomes
• Comfortable and structured while working remotely across time zones with high ownership, reliability, and attention to detail, plus occasional travel to client and portfolio markets
• Background in B2B software, marketplaces, or financial services, preferably in complex market or product context
• Experience leading/building the domain in a venture studio, agency, or consulting seat, where several clients ran in parallel
• Emerging market and emerging industry experience preferred, must know how to get things done in unstructured environments