Growth Marketing Director, Defense & Security

Guidehouse is seeking a marketing leader for its Defense and Security sector. The Growth Marketing Director will develop, execute, and report on digital-first marketing strategies, demand-generation programs, content initiatives, social media, and multi-channel campaigns to drive awareness, leads, and growth. The role will also lead the D&S marketing team, manage budgets and agencies, and optimize campaign performance using data-based metrics.

Responsibilities:

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pact of the business while relying on a strong understanding of D&S priority markets and peak accounts
• Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth
• Develop and execute LinkedIn-focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth
• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets
• Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel
• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
• Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market
• Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies
• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets
• Collaborate with other service lines and sectors to build integrated campaigns as needed
• Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership
• Excellent executive communication skills and team organizational management with an ability to clarify priorities, shape strategies, and comply with department processes and guidelines to ensure efficient and effective program execution
• Measure, analyze and report on campaign performance to leadership
• Oversee one or more direct reports including teambuilding, project management and performance reporting
• Proactively engage appropriate D&S sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, external website content, Intranet D&S marketing content, video, thought leadership, branding, digital marketing, social media and more
• Manage the D&S sector marketing budget an accordance with the corporate procurement, branding, compliance and IT policies
• Reflect and steward the Guidehouse mission, vision and values at all times

Requirements:

• Minimum bachelor's degree in marketing or related field
• Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
• Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies
• Strong business acumen with critical and analytical thinking skills
• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
• Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
• Adept at creating impactful go-to-market initiatives to commercialize the D&S expertise and services of Guidehouse
• Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally
• Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors
• Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI
• Self-starter and ability to work autonomously in dynamic, fast-paced work environment within a high-growth organization disrupting the market
• Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed
• Poised and confident service-focused professional with ability to interact with various levels of leadership to gain respect and trust
• Professional Services and Consulting experience
• A passion for or experience in thought leadership strategy
• Global brand marketing and communications experience
• Public sector media experience