Growth Marketing Director, Defense & Security

Guidehouse is seeking a highly motivated Growth Marketing Director for their Defense and Security sector. The role involves developing and executing comprehensive marketing strategies to drive awareness and lead generation, while collaborating with internal teams and external partners to optimize campaign performance.

Responsibilities:

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs executed at the fast pact of the business while relying on a strong understanding of D&S priority markets and peak accounts
• Demonstrate a comfort with the use of internal AI agents to support campaign program development through execution as defined within the Marketing Department Operations standards and defined processes
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth
• Develop and execute LinkedIn-focused campaigns to promote the expertise of D&S and the Guidehouse brand, and attract and nurture existing and new opportunities to support growth
• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions and priority markets
• Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates and optimizing campaigns at each stage of the funnel
• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows
• Create distinctive content and insights that rise above the ‘status quo’ narrative and challenge business thinking to stimulate engagement, support growth and deliver brand elevation and differentiation in the market
• Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies
• Team with internal creative designers and external agencies to inform the development of successful, targeted, relevant and compelling digital ads and campaign assets
• Collaborate with other service lines and sectors to build integrated campaigns as needed
• Proven ability to manage and execute multiple complex programs and foster strong relationships across peers and leadership
• Excellent executive communication skills and team organizational management with an ability to clarify priorities, shape strategies, and comply with department processes and guidelines to ensure efficient and effective program execution
• Measure, analyze and report on campaign performance to leadership
• Oversee one or more direct reports including teambuilding, project management and performance reporting
• Proactively engage appropriate D&S sub-market teams to help complete program deliverables on budget and on time. This would include internal and external communications, external website content, Intranet D&S marketing content, video, thought leadership, branding, digital marketing, social media and more
• Manage the D&S sector marketing budget an accordance with the corporate procurement, branding, compliance and IT policies
• Reflect and steward the Guidehouse mission, vision and values at all times

Requirements:

• Minimum bachelor's degree in marketing or related field
• Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
• Demonstrated knowledge of consultancy marketing and D&S-related services provided by consulting firms to commercial clients and public sector agencies
• Strong business acumen with critical and analytical thinking skills
• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
• Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
• Adept at creating impactful go-to-market initiatives to commercialize the D&S expertise and services of Guidehouse
• Create measurable value and impact through providing exceptional service, acts as a trusted guide and market professional, leadership, and Guidehouse brand stewardship
• Ability to manage complex projects and build valued and respectful relationships at all levels, internally and externally
• Experience working with external agencies to effectively articulate the needs of the business, set KPIs, manage campaign and media budgets, and execute programs with outside vendors
• Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI
• Self-starter and ability to work autonomously in dynamic, fast-paced work environment within a high-growth organization disrupting the market
• Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed
• Poised and confident service-focused professional with ability to interact with various levels of leadership to gain respect and trust
• Professional Services and Consulting experience
• A passion for or experience in thought leadership strategy
• Global brand marketing and communications experience
• Public sector media experience