Growth Marketing Lead

82DASH is building a customer growth engine that combines performance marketing, customer seeding, and content activation to help brands acquire customers and generate participation-driven content. The Growth Marketing Lead will own customer seeding and content activation campaigns from strategy through execution, performance analysis, and optimization while helping shape the service line and go-to-market strategy.

Responsibilities:

• Own customer seeding campaigns from brief through to launch, optimisation and reporting
• Plan and run performance marketing campaigns across paid social and other acquisition channels
• Develop campaign concepts that encourage target customers to participate, create content and trial products
• Work directly with brands to define target audiences, incentives, campaign objectives and success metrics
• Build campaigns that combine acquisition, content creation, consumer insight and product trial
• Own audience targeting, media spend, creative testing and CAC performance
• Develop compelling content challenges, offers and activation mechanics that drive participation
• Work across both new-customer acquisition and existing-customer content activation campaigns
• Analyse campaign performance and identify ways to improve CAC, participation, conversion and redemption
• Turn successful campaigns into repeatable playbooks across brands and verticals
• Work closely with the product team to improve 82DASH based on real campaign needs
• Help shape the positioning, commercial model and go-to-market strategy for the service side of the business

Requirements:

• Experience in performance marketing, customer acquisition or consumer growth
• Experience in a role such as Performance Marketing Lead, Brand Marketing Lead, Head of Acquisition or Consumer Marketing Manager
• Strong understanding of paid social, audience targeting, creative testing and acquisition funnels
• Ability to balance performance marketing with strong brand and creative thinking
• Experience developing campaigns that move consumers from awareness through to action
• Strong understanding of CAC, conversion rates, ROAS and broader growth metrics
• Experience working with B2C, D2C or consumer brands
• Comfortable developing campaign ideas, offers, incentives and creative briefs
• Comfortable working directly with founders and senior marketing teams
• Commercially minded, analytical and highly hands-on
• Clear, practical communicator with a bias to action
• Comfortable in an early-stage, high-ownership environment
• Experience with UGC, creator marketing, customer content or community activation
• Experience with rewards, vouchers, loyalty or incentivised acquisition