Intermediary Distribution Channel Marketing Manager

William Blair is an investment management firm. The Channel Marketing Manager will lead strategy, segmentation, product marketing, and integrated campaigns for the intermediary distribution channel, using targeted content and data-driven insights to increase brand awareness, engagement, and investment product adoption.

Responsibilities:

• Develop strategy and tactics for engaging intermediary clients and prospects, with a focus on measurable outcomes. Marketing activities will center on:
• Developing compelling campaigns and differentiated content relevant and specific to the intermediary distribution channel
• Increasing brand awareness and engagement
• Promoting our products and solutions to improve adoption of our capabilities
• Drive speed to market by rapidly developing, prioritizing, and executing campaigns and content in response to product, market, and distribution needs—while maintaining quality and consistency. Work closely with key stakeholders, including Intermediary Distribution Team, Product Team, Investment Teams, Marketing Team
• Ensure strong engagement and alignment with intermediary distribution team leadership
• Interview and collaborate with investment teams (portfolio managers, analysts, and portfolio specialists), sales and client service teams, and marketing colleagues to create thought leadership and value-add programs that help drive engagement
• Develop more frequent product and market updates and insights beyond quarter-end
• Write compelling content that drives digital engagement
• Create targeted messaging and thought leadership outreach to support the intermediary distribution channel and help build the brand
• Provide insight and support for media programs that target the intermediary channel
• Leverage data and metrics and use research to continuously improve engagement and ability to target and personalize content
• Demonstrate initiative and creativity in independently recommending and implementing marketing solutions
• Communicate progress, issues, and solutions

Requirements:

• 10+ years financial services experience, ideally within asset management industry
• Experience in intermediary distribution channel marketing
• Experience in marketing a range of investment products, including ETFs, SMAs, mutual funds, private credit
• Results-driven self-starter with a keen focus on attention to detail
• Bachelor's degree or equivalent
• Strong writer who can synthesize complex topics
• Client-centric focus
• Intellectually curious with a strong work ethic and professional demeanor
• Proven track record in driving engagement and adoption of investment products in any capacity (sales, marketing, investment specialist, etc.)
• Superior interpersonal skills and clear communicator - including the ability to work effectively in various team settings
• Digital communications/marketing tool experience and knowledge
• Strong leadership, strategy, and communication skills
• Ability to manage competing priorities and perspectives
• Demonstrated success in a team-oriented environment
• Deep knowledge of investment products, capital markets, and macroeconomic topics
• Experience writing and editing documents with a range of complexity from product promotions to white papers
• Ability to adjust tone and message for specific audiences and diverse formats
• Proficiency in Microsoft Office Suite