Customer Marketing Manager

PDQ develops device management products that help IT teams reduce complexity, improve efficiency, and enhance control. The Customer Marketing Manager will drive onboarding, expansion, and renewal efforts through customer marketing programs, campaigns, events, reporting, experimentation, and cross-functional collaboration to support retention and revenue growth.

Responsibilities:

• Independently develop, implement, and optimize customer marketing programs, such as cross-sell campaigns and onboarding efforts, with the direction of senior leadership
• Partner with other marketing teams including email marketing, content marketing, and product marketing to develop and deploy targeted customer marketing campaigns
• Facilitate and host customer marketing events, including cross-sell events, in collaboration with sales and technical product experts
• Proactively report on program performance, providing key insights to senior leadership to inform planning and prioritization
• Build, maintain, and present reports on supporting KPI performance as defined by senior leadership on a regular basis and in a timely manner
• Drive experimentation of new customer marketing opportunities and tactics based in competitive and audience research
• Collaborate with the broader marketing teams on customer marketing needs, such as go-to-market launches and customer communications
• Assist in analyzing data, including product usage, to understand customer pain points and engagement; providing ideas on how to address opportunities for improvement

Requirements:

• 5+ years of marketing experience
• Previous experience driving successful customer marketing programs
• Experience managing and executing customer marketing campaigns across parts of the customer journey
• Strong knowledge of customer marketing principles and tools
• Strong organizational skills to independently execute numerous projects and initiatives by assigned due dates
• Working analytical skills with the ability to interpret data and inform data-driven decisions
• Demonstrated ability to collaborate across teams and drive results in a fast-paced environment