Product Marketing Manager

Lotus Cloud, Inc. is expanding its go-to-market team for its enterprise AI and LegalTech platforms, PADMA™ AI and PADMA™ Legal Intelligence. The Product Marketing Manager will develop positioning and go-to-market strategies, execute integrated and account-based campaigns, generate qualified enterprise opportunities, support launches and sales enablement, and measure pipeline and revenue impact.

Responsibilities:

• Develop product positioning, messaging, and go-to-market strategy
• Define target customers, buyer personas, industries, and use cases
• Build integrated campaigns across LinkedIn, email, webinars, events, partnerships, and digital channels
• Generate qualified B2B and enterprise leads
• Develop account-based marketing campaigns
• Create executive-quality presentations, case studies, newsletters, white papers, product collateral, and sales-enablement materials
• Support product launches, demonstrations, webinars, and executive briefings
• Work closely with sales teams on strategic accounts and pipeline development
• Build industry, technology-partner, association, and influencer relationships
• Measure campaign performance, pipeline contribution, conversion, and ROI
• Use AI tools responsibly to accelerate research, content development, personalization, and campaign execution

Requirements:

• 5+ years of B2B technology, SaaS, AI, cloud, LegalTech, or enterprise software marketing experience
• Demonstrated experience generating qualified business opportunities
• Strong product-marketing and positioning capabilities
• Excellent written and verbal communication
• Experience marketing to enterprise decision-makers
• Strong LinkedIn and digital campaign experience
• Ability to translate technical capabilities into compelling business outcomes
• Experience with CRM, analytics, marketing automation, and pipeline reporting
• Enterprise AI, Generative AI, or agentic AI
• Google Cloud, Gemini, Vertex AI, or cloud technologies
• LegalTech or professional-services technology
• Account-based marketing
• Enterprise SaaS product launches
• Existing enterprise or industry relationships