Marketing Manager, Marine

Surfline/Wavetrak, Inc. is dedicated to connecting people with the ocean through innovative products and services. They are seeking a Marketing Manager to lead marketing efforts for their Marine brands, developing strategies and executing campaigns to drive engagement and subscriber growth.

Responsibilities:

• Serve as the dedicated marketing partner for the Marine business, aligning marketing initiatives with business priorities and growth objectives
• Become an expert in the marine landscape - developing a deep understanding of boaters, offshore anglers, captains, mariners, and weather-dependent users to ensure every campaign, message, and initiative feels authentic and resonates with our audience
• Develop and execute integrated marketing plans that drive awareness, subscriber growth, engagement, and retention across Buoyweather and FishTrack
• Lead go-to-market strategy and execution for new product launches, features, and key initiatives, including messaging, positioning, customer communications, and promotional campaigns
• Plan and execute marketing campaigns across paid, owned, and earned channels, partnering with shared marketing functions including creative, lifecycle, content, and analytics
• Identify opportunities for partnerships, co-marketing initiatives, and community engagement that strengthen the Marine brands and expand our reach
• Monitor marketing and business performance, using data and customer insights to continuously test, optimize, and improve results
• Collaborate closely with the Marine, Product, Engineering, and Marketing teams to deliver impactful customer experiences and measurable business outcomes

Requirements:

• 5+ years of experience in consumer, growth, or product marketing, ideally within digital products or subscription businesses
• Experience developing and executing integrated marketing campaigns across multiple channels
• Strong understanding of customer acquisition, engagement, retention, and lifecycle marketing principles
• Comfortable balancing strategic planning with hands-on execution in a fast-moving environment
• Strong analytical skills with experience using marketing and product analytics to guide decisions
• Excellent project management and cross-functional collaboration skills
• Self-starter who thrives with ownership and enjoys building new programs from the ground up
• Experience with consumer mobile apps or subscription products is preferred
• Experience in boating, marine, weather, outdoor recreation, fishing, or adjacent enthusiast markets
• Familiarity with App Store Optimization (ASO), paid acquisition, CRM/lifecycle marketing, or partnership marketing