Product Marketing Manager - Fleet Management and Equipment Monitoring

Motive provides an AI-powered platform that helps organizations manage drivers, vehicles, equipment, and fleet-related spend while improving safety, productivity, and profitability. The Product Marketing Manager will support go-to-market initiatives for fleet management and equipment monitoring products by leading product launches, developing marketing assets, conducting customer and competitive research, and enabling Sales and cross-functional teams.

Responsibilities:

• Support end-to-end product launches, including GTM planning, messaging updates, training materials, and ongoing readiness
• Conduct customer research and track post-launch KPIs to understand feature performance, refine messaging, and identify opportunities for improvement
• Develop safety marketing assets such as slides, one-pagers, demo flows, customer stories, and feature deep dives
• Maintain competitive intelligence for key safety and telematics competitors, translating insights into clear guidance for Sales, Product, and leadership
• Contribute to demo tours by building talk tracks, demos, and supporting materials that showcase Motive’s safety capabilities
• Partner with Product Managers, Sales Enablement, and marketing teams to align on priorities, inform roadmap discussions, and ensure GTM execution is coordinated across teams

Requirements:

• 4+ years of experience in product marketing or B2B marketing, preferably within tech or SaaS, with a strong ability to translate technical concepts into simple customer benefits
• Excellent attention to detail, strong organization, and the ability to manage multiple projects with tight deadlines
• Comfort working through ambiguity and creating structure in fast-moving environments
• Strong project management skills, including cross-functional coordination and clear communication
• Ability to conduct research, synthesize insights, and support competitive and market analysis
• Clear, concise communicator with strong storytelling and presentation skills
• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology