Performance Marketing Manager

Outside is an active lifestyle media and experiences company serving outdoor, wellness, and endurance enthusiasts. The Performance Marketing Manager will execute, optimize, and report on paid social campaigns while supporting member acquisition, newsletter growth, content promotion, and sponsored social deliverables. The role also coordinates campaign assets, monitors performance, applies ROI models, and provides actionable recommendations across internal teams.

Responsibilities:

• Build, launch, and manage paid social campaigns across Meta, Tik Tok, YouTube, and other social advertising platforms
• Support member acquisition campaigns aimed at driving new subscribers to Outside+ products
• Drive newsletter subscriber acquisition efforts across paid channels
• Support general content promotion efforts, building and applying ROI models to ensure campaigns consistently deliver profitable audience
• Coordinate campaign assets, targeting requirements, timelines, and deliverables with Client Services, Creative, Ad Operations, and Sales teams
• Perform quality assurance on creative assets, tracking, links, and campaign setup prior to launch
• Monitor campaign pacing, budgets, delivery, and performance throughout campaign flight dates
• Implement campaign optimizations to improve performance and ensure campaign KPIs are met
• Track campaign performance and communicate optimization opportunities or delivery concerns to internal stakeholders
• Produce post-campaign reporting, summarize key performance metrics, and provide actionable insights for clients and internal teams
• Maintain accurate campaign documentation and reporting throughout the campaign lifecycle
• Support the execution and scheduling of sponsored and collaborative organic social posts in partnership with the Audience Development and Custom Content teams
• Help ensure all paid social and sponsored social deliverables are fulfilled accurately and on schedule
• Stay informed on platform updates, advertising best practices, and emerging social media trends to recommend improvements to campaign execution

Requirements:

• 5+ years of experience managing paid social campaigns for brands, publishers, agencies, or media organizations
• Hands-on experience with Meta Ads Manager, TikTok, and Youtube required
• Strong understanding of paid campaign setup, audience targeting, budgeting, optimization, and reporting
• Experience managing sponsored content or advertiser-funded campaigns
• Comfortable building and working with ROI models to evaluate and ensure positive return on marketing spend
• Familiarity with analytics and reporting platforms such as Sprout Social, Meta Business Suite, Google Analytics, or similar reporting tools
• Strong analytical skills with the ability to translate campaign data into actionable recommendations and to bring a data-driven approach to campaign strategy, optimization, and reporting
• Proficient with AI tools and comfortable exploring how to use AI to streamline workflows
• Excellent project management, organizational, and communication skills
• Ability to manage multiple campaigns simultaneously while meeting deadlines in a fast-paced environment
• Collaborative mindset with experience working across sales, creative, editorial, account management, and operations teams
• experience with LinkedIn, Pinterest, Reddit, Google or other paid platforms is a plus
• Experience supporting subscription, membership, or newsletter acquisition campaigns is a plus
• Passion for digital media, social platforms, and the active outdoor lifestyle is a plus