Marketing Manager

Two Birds operates a portfolio of schools and is focused on accelerating enrollment growth and strengthening its market position. The Marketing Manager will lead end-to-end marketing, including digital advertising, SEO, social media, local community engagement, reporting, and budget management to drive leads and improve enrollment velocity.

Responsibilities:

• Execute and manage data-driven digital advertising across Google and social media platforms
• Monitor and optimize campaigns based on Cost-Per-Lead (CPL) and Cost-Per-Acquisition (CPA)
• Drive local search visibility by optimizing business listings and managing brand reputation
• Manage multi-channel social media strategies to increase awareness and engagement among key local demographics
• Cultivate community partnerships and lead neighborhood-level event strategies to build an organic pipeline
• Lead rebranding efforts for established locations and intervention strategies to accelerate enrollment at ramping sites
• Establish a monthly reporting cadence to track and report on lead flow across the conversion funnel
• Use data-driven insights to refine marketing tactics and align spend with occupancy goals
• Manage a monthly advertising budget, and adjust spend according to need and seasonality of the business

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5 years of progressively increasing responsibility in overall Marketing strategy
• Proven experience in digital marketing, specifically managing SEO and paid social/search campaigns
• Strong analytical skills with the ability to translate data into actionable marketing adjustments
• Experience in field marketing or community event planning
• Excellent communication skills for reputation management and partnership development
• This position will by mostly remote, but will occasionally require to come to one of our DC-based locations (DC, VA, MD)
• Previous experience in the childcare or education sector is a plus