Senior Partner Marketing Manager

Intapp is a company providing technology for professional firms. The Senior Partner Marketing Manager will lead partner marketing strategy, sponsorships, co-marketing programs, and AI and innovation partnerships, with responsibility for pipeline, revenue, and partner activation outcomes.

Responsibilities:

• Own and evolve Intapp's partner marketing strategy across the full ecosystem — turning it into a measurable pipeline and co-sell engine — and lead the marketing behind Intapp's AI and innovation partnerships, including foundation model, applied-AI, and agentic technology partners. Serve as the primary marketing point of contact for key partners and represent Intapp at partner events and executive briefings
• Own the Advantage sponsorship program end to end: position opportunities to partners, track sponsorship dollars against plan, manage invoicing, and hold each activation accountable to the pipeline and revenue it returns
• Plan and orchestrate the full co-marketing mix — joint go-to-markets, co-sell campaigns, event and partner sponsorships, digital campaigns, content syndication, webinars, and co-branded content — that sources and influences pipeline with senior decision-makers at target firms. Set strategy and direct delivery across the marketing and partner teams
• Shape the category narrative for Firm AI in the partner ecosystem: the positioning, messaging, and thought leadership that make Intapp the reference point for how professional firms adopt AI through partners. Ensure partners are accurately represented across Intapp web properties, collateral, and other marketing assets
• Build the frameworks and playbooks that scale the program — partner activation briefs, campaign activation plans, and measurement models — and bring an AI-native operating model to the team, setting the standard for using AI tools to accelerate content production, research, and campaign development
• Own the partner marketing roadmap and annual plan: assess the partner tier structure, identify gaps by partner type and segment, scope investment, set measurable targets, and translate priorities into a quarterly plan leadership can act on. Define and track partner-sourced and influenced pipeline, revenue, and activation rates, and maintain the reporting cadence that keeps marketing and alliance leadership informed

Requirements:

• 8+ years of B2B marketing experience, with significant time in partner, channel, or alliance marketing and a track record of owning strategy, not just execution — including demonstrated ability to build co-marketing programs that generate measurable pipeline
• Experience owning a partner marketing or sponsorship budget: positioning opportunities, tracking spend against plan, managing invoicing, and holding programs accountable to performance
• Genuine fluency in the AI landscape — how LLMs, applied AI, and agentic technology are changing enterprise software and professional services — and an AI-native way of working: you use AI tools actively across content, research, and campaigns and can raise a team's standard for how AI scales the work
• Excellent writing and editing skills with the ability to distill complex product value into clear messaging for different partner audiences, strong program and stakeholder leadership across multiple simultaneous workstreams, and fluency with the modern B2B martech stack (CRM, marketing automation, ABM/intent, analytics, and event platforms)
• Familiarity with the professional services or legal, financial, or accounting technology market, or a track record of getting up to speed quickly in a new vertical. A bias toward outcomes over activity: you measure your work by what it produces
• Experience marketing with and through technology alliances, AI partners, or professional services channel partners
• Experience managing partner sponsorship, MDF, or co-op programs — covering positioning, tracking, invoicing, and performance
• Experience shaping category or thought-leadership narratives in a fast-moving technology space
• Background working alongside a professional services or consulting go-to-market motion
• Willingness to travel domestically and internationally up to 15% of the time