Field Marketing Manager

Kinaxis is a global leader in modern supply chain orchestration and AI-infused supply chain technology. The Field Marketing Manager, North America translates regional go-to-market priorities into integrated marketing programs, demand-generation campaigns, strategic-account engagement, and executive experiences. The role partners with Sales and cross-functional Marketing teams to accelerate pipeline, deepen customer relationships, and measure regional marketing impact.

Responsibilities:

• Partner closely with North America Sales leaders and Account Executives to translate regional business priorities into actionable marketing plans and programs
• Develop and execute integrated field marketing programs that support new-logo acquisition, strategic accounts, opportunity acceleration and customer growth
• Build marketing plans for priority industries, territories, sales teams and target accounts based on business priorities and pipeline opportunity
• Serve as a trusted marketing partner to Sales, bringing recommendations, market insights and new ideas to regional planning discussions
• Maintain strong alignment between North America priorities and global marketing campaigns, messaging, content and go-to-market initiatives
• Help prioritize regional marketing investments based on market opportunity, account potential and expected business impact
• Own major North America campaigns and regional initiatives from planning through execution, measurement and optimization
• Develop multi-touch programs incorporating digital campaigns, executive programs, events, webinars, content, targeted outreach and other channels
• Adapt and activate global campaigns for North American audiences, priority industries and strategic accounts
• Partner with Demand Generation, Digital, Content, Product Marketing, Communications and other teams to create coordinated buyer and executive engagement journeys
• Identify opportunities to test new channels, formats and engagement approaches that improve reach and response among priority audiences
• Ensure regional campaigns connect effectively with broader Kinaxis brand, demand and commercial objectives
• Develop targeted engagement strategies for Kinaxis priority and strategic accounts in close partnership with Sales
• Orchestrate coordinated executive engagement across multiple touchpoints, including executive forums, peer discussions, briefings, industry programs, customer interactions and curated experiences
• Partner with Sales to identify key stakeholders, buying groups and relationship gaps within priority accounts and determine the most effective marketing-led engagement opportunities
• Create programs that deepen relationships with senior decision-makers, strengthen Kinaxis’ relevance within strategic accounts and support opportunity progression
• Bring together customers, partners, industry experts and Kinaxis executives where appropriate to create high-value conversations around business priorities and industry challenges
• Connect regional events, executive programs, industry moments and customer experiences into a more deliberate relationship-development journey
• Use account engagement signals, opportunity context and Sales feedback to determine next-best actions and inform future engagement
• Connect executive and strategic-account engagement to measurable opportunity acceleration, pipeline development and long-term account growth
• Develop and execute high-value executive experiences including roundtables, executive forums, dinners, workshops, peer exchanges and other relationship-building programs
• Support Kinaxis participation in strategic industry conferences, third-party programs and regional market opportunities
• Identify opportunities to engage senior prospects and customers around relevant industry topics, business challenges and thought leadership
• Collaborate with Customer Marketing to identify and engage customer advocates, speakers and stories for regional programs
• Build relationships with relevant industry communities, associations, influencers and thought leaders that can extend Kinaxis’ reach and credibility in North America
• Activate customers and partners in regional programs where they enhance the audience experience, strengthen relationships and support business objectives
• Work with Kinaxis executives and subject-matter experts to create meaningful executive-to-executive engagement opportunities
• Manage regional programs, agencies, vendors, budgets, timelines and deliverables
• Prioritize marketing investments based on strategic importance, pipeline potential, audience relevance and expected business impact
• Maintain a high standard of execution across all regional programs and customer experiences
• Coordinate closely with internal stakeholders to ensure roles, timelines, communications and follow-up plans are clear
• Manage multiple programs simultaneously while balancing short-term Sales needs with broader regional marketing priorities
• Identify opportunities to improve program scalability, efficiency and consistency across North America
• Establish program goals and success measures aligned with demand, engagement, pipeline and opportunity progression
• Monitor campaign, account and executive engagement performance and provide clear insights and recommendations to Sales and Marketing stakeholders
• Use data and qualitative Sales feedback to optimize program mix, audience targeting, investment and follow-up
• Ensure leads and meaningful engagement signals are captured, routed and followed up effectively in partnership with Sales and Business Development
• Evaluate how marketing activity contributes to deeper account relationships, executive access, opportunity development and pipeline
• Contribute to regional business reviews and planning discussions with clear reporting on marketing activity, results, pipeline influence and future priorities

Requirements:

• 6+ years of B2B marketing experience, ideally including field marketing, demand generation, strategic account marketing, executive programs or integrated campaign management
• Experience marketing enterprise technology, SaaS or complex B2B solutions
• supply chain experience is an asset
• Demonstrated experience partnering directly with enterprise Sales teams and translating commercial priorities into marketing programs
• Proven ability to independently lead integrated campaigns and regional programs from strategy through execution and measurement
• Experience developing engagement programs for strategic accounts and Director, VP and C-level audiences
• Strong understanding of demand generation, pipeline development, opportunity acceleration and complex enterprise buying journeys
• Experience designing or delivering executive forums, customer programs, industry events, webinars and third-party programs
• Strong project management skills with the ability to manage multiple programs, stakeholders, vendors and deadlines simultaneously
• Analytical mindset and experience using campaign, engagement and pipeline data to evaluate performance and recommend improvements
• Excellent written, verbal and presentation skills
• Strong collaboration and relationship-building skills across Sales, Marketing, Customer Success and partner teams
• Ability to influence stakeholders and drive programs forward in a highly matrixed environment
• Comfortable working in a fast-moving global organization with multiple priorities and stakeholders
• Experience with CRM, marketing automation and modern B2B marketing technologies
• Salesforce and Marketo experience are assets
• Bachelor's degree in Marketing, Business, Communications or a related field, or equivalent professional experience