Senior Product Marketing Manager, WanderOS (Remote, US or Canada)Copy of Director of Product Marketing

Wander is a travel technology company building software and infrastructure for vacation homes and property managers through its WanderOS platform. The Senior Product Marketing Manager will lead product launches, develop positioning and messaging, create demand and adoption content, enable Sales and Customer Success, and measure marketing performance.

Responsibilities:

• Own execution of our tiered launch system. Tier 1 launches (six-week lead time): full launch video with shorter cuts for ads, dedicated product sub-page, dedicated emails to customers and prospects, distribution across every relevant channel, full sales enablement, and a full launch plan. Tier 2 (two-week lead time): shorter or animated launch video, dedicated email, one-pager for Sales and CS, social posts. Tier 3 (one week): dedicated customer email or inclusion in the monthly product update
• Partner with product owners on launch dates and scope, then drive Design, Video, Support, and Sales to hit them. Multiple launches per month. No slipping
• Write launch scripts and voiceover, brief animated and live-action video, and build the demo flows that show operators exactly what changed and why it matters
• Build and send launch emails (hero GIFs, embedded video, benefit-led copy) to customers and prospects, plus the monthly product update roundup
• Produce one-pagers, battlecards, and enablement for Sales and Customer Success so every rep can sell what we just shipped the day it ships
• Translate complex platform capabilities (AI agents, payments, distribution, performance) into sharp, benefit-led narratives for operators from independent hosts to large property management companies
• Maintain messaging frameworks and competitive positioning for WanderOS and keep them current as the product moves
• Create top and mid-funnel content: landing pages, case studies, webinars, email nurtures, and customer stories that fill the operator pipeline
• Own product communications to existing operators: release notes, feature spotlights, in-app messaging, and changelogs that drive feature adoption and expansion
• Track launch performance, feature adoption, and funnel metrics. Run win/loss and operator research. Feed what you learn back into positioning and into the product roadmap

Requirements:

• 6+ years in product marketing, ideally in B2B SaaS, travel tech, or property management software
• You have shipped a lot of launches and you can point to the adoption and pipeline they drove
• Exceptional writer. Scripts, emails, one-pagers, landing pages: all clear, all compelling, all fast
• Comfortable with video production briefs, design collaboration in Figma, and email tooling (HubSpot a plus)
• Analytical: segmentation, funnel analysis, A/B testing, product analytics
• Hardcore work ethic. You like a high bar, a fast pace, and a team that ships
• Background in travel, hospitality, vacation rentals, or property management
• Experience marketing operational or workflow software to business users
• Experience marketing AI products