Head of Growth Marketing

Project Broadcast is a marketing platform for network marketers and direct sellers, supporting over 100,000 customers across more than 100 networks. The Head of Growth Marketing will own the company’s growth number across community and social, content and website, and digital acquisition, while managing content operations and reporting results directly to leadership.

Responsibilities:

• Own customer acquisition: signups, marketing-attributed adds, and program CAC
• Build on and run community and social growth programs for a market where trust and word-of-mouth are the primary channel
• Own content direction and the quality bar: set content and SEO/AEO priorities, direct the AI-powered engine that produces the website, and manage the coordinator who runs day-to-day content operations
• Own digital acquisition end to end, paid and organic: search, social, video, and emerging channels. You set the channel mix, hold spend to CAC and LTV targets, and direct the agency
• Run the weekly growth operating rhythm and report results directly to leadership

Requirements:

• 7–12 years in growth or demand-gen marketing , with at least 3 years directly accountable for an acquisition or revenue number, not a channel: the number
• Fluency in network marketing, direct sales, or social selling , or another trust-driven, community-led market, or clear proof you've converted to a new audience fast. This market is our entire thesis, not one vertical among many
• Community and social building. You've grown an engaged community or social audience from a small base (Facebook Groups, YouTube, Instagram, TikTok, owned community) and can show the curve and explain the mechanics
• Guerrilla and unconventional marketing. You've driven measurable acquisition through low-budget, creative channels others overlook: grassroots programs, influencer and creator partnerships, referral loops, events
• Paid digital and search. Hands-on experience running or directing paid search and paid social, managing spend against CAC and LTV targets, and holding an agency accountable to performance
• Content-driven acquisition. You've used SEO and content as an acquisition channel and understand how AI-answer visibility (AEO) is changing it
• Budget discipline. You've grown a number by reallocating existing spend, not by asking for more
• Personal AI fluency. Modern AI tools are part of how you produce and analyze work every day, not something you delegate
• Team and vendor leadership. You've managed a small team plus contractors and agencies, and you're comfortable being the most hands-on person in the room
• Referral and affiliate program design and management
• Experience in or around messaging, SMS, or SaaS for solopreneurs and small businesses
• Scrappy-stage background: PE- or founder-backed companies where you built the playbook rather than inherited it
• Dallas–Austin area preferred, not required