Growth Marketing Specialist

Businessolver is a company that provides employee benefits and HR technology solutions, guided by its Respond Readily principles. The Growth Marketing Specialist will support targeted account engagement and demand conversion by researching accounts, validating contacts, managing prospect lists, supporting events and executive outreach, and coordinating timely follow-up. The role also maintains CRM data, tracks campaign engagement, routes qualified leads, and partners with Marketing, Sales, and Revenue Operations.

Responsibilities:

• Research and validate contacts within leadership-defined target accounts
• Build targeted prospect lists for Businessolver-hosted events, executive outreach, VIP experiences, industry programs, and demand campaigns
• Maintain accurate account and contact data within Salesforce and related systems
• Support outreach to priority accounts to drive attendance for virtual events, local in-person events, executive roundtables, and VIP experiences
• Execute follow-up from events, content syndication programs, executive outreach initiatives, and demand campaigns
• Track event attendance, engagement activity, and follow-up status using campaign tracking and UTM attribution
• Route qualified engagement signals to the appropriate Sales Consultant, Strategic Advisor, or Growth Marketing Manager
• Support executive outreach efforts by identifying relevant contacts, validating titles, and preparing targeted lists
• Monitor responses from active campaigns and ensure timely follow-up
• Partner with Revenue Marketing to support campaign execution, nurture follow-up, and account engagement programs
• Help improve contact hygiene, campaign attribution, and CRM data quality
• Provide regular updates on outreach activity, event attendance, follow-up status, and conversion outcomes

Requirements:

• 2-5 years of experience in B2B marketing, demand generation, business development, event marketing, sales support, or account-based marketing
• Strong organizational skills and attention to detail
• Ability to research accounts, validate contacts, and identify relevant decision-makers
• Strong written and verbal communication skills
• Comfortable managing multiple campaigns, events, and follow-up priorities at once
• Ability to work cross-functionally with Marketing, Sales, and Revenue Operations
• Strong follow-through and ability to manage time-sensitive outreach and follow-up
• SaaS, HR Technology, or benefits industry experience a plus
• Experience with Salesforce, Salesloft, HubSpot, or similar CRM and marketing automation tools preferred
• Experience supporting webinars, events, content syndication, nurture campaigns, or executive outreach preferred