Senior Product Marketing Manager

Motive empowers people who run physical operations with an AI-powered platform for managing safety, operations, finance, vehicles, equipment, and fleet-related spending. The Senior Product Marketing Manager will own go-to-market strategy and product-led growth initiatives, leading product launches, positioning, messaging, customer acquisition, sales enablement, and cross-functional programs to drive adoption and revenue growth.

Responsibilities:

• Develop and execute go-to-market plans for Motive’s product offerings, ensuring alignment with company objectives and revenue targets
• Drive marketing efforts for new product launches and feature releases, working closely with cross-functional teams to ensure a seamless rollout
• Act as a key player in PLG motions to support product adoption and growth
• Define positioning, messaging, and value propositions that resonate with key audiences, and differentiate Motive’s AI platform capabilities in a competitive landscape
• Leverage data and customer insights to refine messaging, pricing, and product strategy
• Develop sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive’s A-powered technology
• Collaborate with demand generation, lifecycle and content marketing teams to create compelling campaigns that drive awareness and lead generation
• Build a deep understanding of industry trends, pain points, and buyer personas
• Identify opportunities for differentiation and expansion
• Act as the voice of the customer within the organization, ensuring that product development aligns with market needs
• Work closely with Product Managers to influence roadmap decisions based on customer feedback and market insights
• Collaborate with channel and partnership teams to develop co-marketing initiatives that expand Motive’s reach in the physical operations space

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 7+ years of experience in product marketing
• Strong ability to translate complex technical features into clear, compelling customer benefits
• Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products
• Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner
• Adept in building strong working relationships with Product Directors and other cross-functional team members
• Ability to manage multiple projects and priorities while maintaining a strategic perspective
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities
• The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations
• Experience at companies focused on AI-powered SaaS products, SaaS-enabled hardware, agentic or automated workflows, or fintech are strongly preferred