Sales Development Representative (SDR)

InSource Solutions is an industrial software solutions provider and trusted AVEVA partner that helps businesses optimize operations, improve efficiency, and achieve digital transformation goals. The Sales Development Representative will drive pipeline growth through outbound prospecting, inbound lead management, account research, lead qualification, and scheduling discovery meetings while collaborating with sales and marketing teams to connect industrial organizations with relevant solutions.

Responsibilities:

• Outbound Prospecting and Lead Generation: Drive business development efforts through proactive outreach, including calls, emails, social selling, industry events, and other approved channels. Identify and engage organizations within the ideal client profile
• Lead Qualification and Discovery: Conduct initial conversations with prospects to understand their business needs, operational challenges, decision-making process, timing, and alignment with InSource solutions
• Inbound Lead Management: Evaluate and respond promptly to incoming leads, ensuring timely follow-up, accurate qualification, and effective handoff to Account Executives or Account Managers
• Account Research and Targeting: Research target organizations, facilities, industries, and stakeholders. Develop and maintain strategic account and contact lists across operations, engineering, maintenance, IT, OT, and executive leadership
• Collaboration with Sales and Marketing: Partner with sales and marketing teams to support campaigns, nurture leads, improve messaging, and increase the quality and conversion of prospective opportunities
• Solution Awareness and Messaging: Develop a strong understanding of InSource offerings and communicate how our solutions and services can support productivity, operational visibility, quality, reliability, workforce effectiveness, and risk reduction
• CRM and Activity Management: Maintain accurate records of outreach, conversations, lead status, follow-up commitments, and pipeline activity within the company's CRM and sales engagement platforms
• Continuous Learning and Development: Stay informed about industry trends, emerging technologies, InSource solutions, and customer success stories. Participate actively in coaching, call reviews, role-playing, and ongoing professional development

Requirements:

• Strong verbal and written communication skills, with the ability to engage prospective clients and build rapport quickly
• Proactive communicator and active listener with a strong sense of urgency
• Highly motivated, results-driven, resilient, and comfortable working toward measurable goals
• Ability to ask thoughtful questions, think critically, and adapt to evolving requirements and conditions
• Strong organizational and time-management skills, with the ability to manage multiple accounts, contacts, and follow-up commitments
• Ability to research target accounts and stakeholders using publicly available information and sales tools
• Team-oriented mindset with the ability to collaborate effectively across Sales, Marketing, Client Success, and technical teams
• Genuine interest in manufacturing, industrial technology, software, digital transformation, or consultative selling
• Ability to learn technical concepts and translate them into clear business value for prospective clients
• Bachelor's degree preferred
• 3+ years of experience in sales, business development, lead generation, customer service, marketing, or another customer-facing role
• Demonstrated ability or strong interest in prospecting and generating new business opportunities
• Demonstrated ability or strong interest in engaging and qualifying potential clients
• Demonstrated ability or strong interest in supporting sales teams in pipeline development and meeting generation
• Experience using CRM systems, sales engagement platforms, or LinkedIn Sales Navigator
• Exposure to B2B technology, industrial automation, engineering services, professional services, or manufacturing environments
• Experience selling Industrial SCADA, MES, MRP, or MOM software