Salesforce Marketing Cloud Manager

Jrae Consulting Inc. is seeking a Salesforce Marketing Cloud Manager to oversee the implementation of email marketing campaigns within SFMC. The role involves building, executing, and optimizing email campaigns to drive engagement and achieve business objectives, while leveraging strong technical expertise in SFMC.

Responsibilities:

• Build, test, and deploy personalized email campaigns within SFMC, ensuring accuracy and on-brand messaging
• Create and manage audience data extensions to target key demographics and drive tailored engagement
• Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, re-marketing, nurturing, post-purchase, and transactional emails
• Manage and execute email marketing projects and ensure alignment with business priorities, demand forecasts, and internal stakeholders
• Use customer data such as web-behavior to drive the message and content personalization
• Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift
• Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers
• Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices

Requirements:

• 4+ years of experience as a Email Marketing Manager or similar role with hands-on experience in Salesforce Marketing Cloud (including Journey Builder, Automation Studio, Einstein, Analytics Builder, Content Builder, Email Studio, AMPscript, and SQL)
• Detailed knowledge of email regulations, best practices, and compliance in various regulatory regimes (ie. GDPR or CASL)
• Experience building an email marketing campaign from scratch
• Proficiency in Google Analytics, HTML/CSS and AMPscript for email customization; knowledge of SQL for data management and segmentation
• Strong analytical skills with experience in using data to drive decisions and optimize campaign performance
• Organized and self-motivated
• Excellent time management
• Exceptional at communication and relationship management
• SFMC Email Specialist or other relevant certifications are a plus