Retention Marketing Manager (US - REMOTE)

Kindred Bravely is looking for a data-driven and innovative Retention Marketing Manager to lead lifecycle marketing strategies that increase retention and maximize customer lifetime value. The role involves developing and executing Email, SMS, and loyalty strategies to improve customer engagement and retention across both Kindred Bravely and Storq.

Responsibilities:

• Own and drive the overarching retention strategy across key channels, including email, SMS, direct mail, and other retention channels for both Kindred Bravely and Storq, ensuring cohesive and data-driven campaigns that enhance customer engagement and retention for each brand
• Utilize advanced data analytics from multiple platforms (Klaviyo, Shopify, Lifetimely, Claude, etc) to identify customer insights, trends, and opportunities for improving customer retention and loyalty
• Continuously improve email and SMS campaign performance through advanced segmentation strategies, personalization, and A/B testing, driving higher engagement, conversion rates, and improved customer retention
• Manage and test behavioral-based marketing automation via email and SMS to improve conversion and find new retention revenue opportunities
• Utilize subscriber behavioral data to identify high-value customer segments and develop targeted marketing strategies to increase revenue and reduce churn
• Oversee on-site lead capture efforts with a comprehensive lead nurturing strategy, optimizing conversion rates and customer acquisition through personalized, data-backed approaches
• Partner with the Paid Media team to identify customer opportunities and co-create innovative strategies for re-engagement, driving customer loyalty and reducing churn
• Own weekly and monthly reporting across all retention channels, continuously analyzing performance metrics to identify optimization opportunities and enhance campaign results
• Oversee email and SMS marketing calendar and go-to-market strategy in partnership with the Email Marketing Specialist
• Collaborate with Site Merchandising and Paid Media to implement learnings and improve customer experience
• Conduct customer surveys, analyze findings, and work with cross-functional partners to act on insights, ensuring feedback is integrated into future marketing initiatives
• Refine customer journey maps, identifying critical touchpoints and areas for improvement across the lifecycle
• Manage and mentor the Email Marketing Specialist, fostering a collaborative and high-performing CRM marketing function

Requirements:

• Bachelor's degree in a related field (e.g. Marketing, Communications, Business)
• 5+ years hands-on experience managing email, SMS, and loyalty programs in DTC eCommerce, preferably within apparel, wellness, or CPG brands
• Team management experience
• Exceptional data analysis and Excel skills
• Proficiency in GA4
• Effective communication and presentation skills
• Klaviyo and Shopify experience preferred
• Experience with a wide range of loyalty and referral platforms a plus