Growth Marketing Manager

Counsel Health is on a mission to multiply the world's healthcare capacity by building an AI-native medical group. They are seeking a Growth Marketing Manager to lead marketing initiatives across various channels, build systems for scalability, and leverage AI tools to enhance workflows.

Responsibilities:

• Content production across owned channels: blog, social, email, and beyond
• Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
• Lead execution and optimization across paid social and paid search
• Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
• Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
• Help to develop the lifecycle infrastructure from the ground up
• Support performance reporting across D2C channels
• Translate data into clear recommendations and act on them without waiting to be asked

Requirements:

• 5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel
• Strong instincts across the paid and owned media stack; deep expertise in at least one area
• Experience building workstreams or programs from scratch, not just inheriting and maintaining them
• A track record of using AI tools to genuinely automate workflows and scale individual output, not just as utilities, but as a real part of how you work
• High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to
• Experience building AI-powered workflows, automations, or internal tooling
• Prior experience at a consumer health, wellness, or subscription brand
• Hands-on experience with paid social or paid search at meaningful scale (Meta Ads, Google Ads)
• Familiarity with lifecycle and email platforms (Customer.io, Klaviyo, or similar)