Product Marketing Manager

PTR Global is a leading provider of information technology and workforce solutions. They are seeking a highly organized and detail-oriented Product Marketing Manager to lead Engagement and Revenue Marketing strategies for Genre Pack subscribers, focusing on driving engagement and reducing subscriber churn through strategic campaigns across multiple channels.

Responsibilities:

• Develop and execute lifecycle strategies for engagement, upsell/cross-sell, retention, and churn mitigation for Genre Pack subscribers
• Act as the Marketing lead for Genre Pack strategies, representing the team’s best interests and implementing best practices in cross-functional work streams
• Manage strategic campaigns across Email, SMS, dotcom, and in-app platforms, focusing on automation and personalization
• Collaborate with analysts and stakeholders to develop testing strategies and demonstrate incremental value through campaign performance
• Launch strategies with measurement plans to track performance against KPIs, including product engagement, revenue, and subscriber retention
• Utilize customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys
• Develop a close feedback loop with team and marketing leadership for program updates and to address obstacles as needed
• Own campaign performance and support business cases with cost/benefit analysis to drive value for the subscriber base and the enterprise

Requirements:

• Proven ability to autonomously lead enterprise strategic initiatives, including discovery work, strategy/roadmap development, and implementation
• 2+ years of communications or campaign strategy experience for large to midsized enterprises, with an emphasis on automation, personalization, and efficiency
• Strong ability to collaborate cross-functionally with key stakeholders and leaders across the enterprise
• Proficiency in communicating program updates, performance, strategy, and roadmaps with senior marketing leadership
• Experience in building business cases and developing strategic testing plans
• Solution-oriented mindset with the ability to troubleshoot, find creative solutions, and automate processes where possible
• Experience building app-based messaging strategies leveraging a CRM's marketing automation and personalization capabilities (e.g., Braze CRM preferred)
• Engagement or revenue strategy experience with app-based streaming or SVOD subscription services preferred, but other app-based company experience will be considered