Sr. Product Marketing Manager

Credo AI is a company focused on transforming organizations with AI through their Governance Platform. The Sr. Product Marketing Manager will lead GTM strategy and product messaging while collaborating cross-functionally to drive product adoption and revenue growth.

Responsibilities:

• Define and manage go-to-market (GTM) strategy for Credo AI’s products, including positioning, messaging, and launch planning
• Plan and execute marketing campaigns to promote new and existing products, continuously measuring and optimizing for scale
• Refine pricing and packaging strategies based on market insights and customer needs
• Craft compelling content for all stages of the customer journey—including sales decks, blog posts, case studies, whitepapers, and one-pagers
• Create sales collateral and enablement tools to equip the sales team with clear, persuasive messaging
• Translate complex AI governance concepts into clear, compelling value propositions for different audiences
• Ensure Credo AI’s positioning aligns with real-world pain points, business objectives, and industry trends
• Manage end-to-end product launches, ensuring alignment across product, marketing, and revenue teams
• Build relationships with key stakeholders—including product management, demand gen, sales, design, and engineering—to deliver effective communication and execution
• Continuously track and measure performance, optimizing marketing efforts for engagement, conversion, and revenue impact

Requirements:

• 6+ years of experience in product marketing, working cross-functionally with sales teams, and sales enablement
• Exceptional ability to craft compelling narratives and simplify complex topics
• Proven track record of driving alignment across sales, product, customer success, and marketing to drive alignment
• Data-driven approach to decision-making and problem-solving
• A bias toward action—able to pivot quickly and lead through ambiguity
• AI fluency or willingness to learn is a requirement
• Experience in AI, Governance, Risk, and Compliance (GRC), or RegTech