Senior Product Marketing Manager

Expel is redefining how organizations approach Managed Detection and Response (MDR). They are seeking a Senior Product Marketing Manager to own product marketing for key services and partner closely with various teams to develop messaging and strategies that highlight their unique offerings.

Responsibilities:

• Own product marketing for Expel's threat hunting, phishing, and add-on services portfolio, developing messaging, positioning, and GTM plans that establish these as recognized differentiators against competitors like CrowdStrike, Arctic Wolf, and ReliaQuest
• Partner closely with Product Management throughout the lifecycle of your focus areas, from roadmap through launch, to drive successful releases and customer adoption
• Refresh and maintain core messaging platforms and website/FAQ content for your focus areas, replacing outdated positioning with something sharper
• Deliver complete, on-time GTM launch packages, messaging, content, and enablement, for every release tied to your focus areas
• Build and deliver sales and Customer Success enablement that helps customer-facing teams confidently position your focus areas, handle objections, and communicate customer value
• Create high-quality customer-facing content including messaging frameworks, solution briefs, webpages, presentations, blogs, battlecards, and technical sales collateral
• Develop and maintain competitive intelligence, messaging, battlecards, and market analysis, that helps sellers win throughout the sales cycle
• Turn market, competitive, and customer insights into recommendations that directly inform roadmap prioritization decisions
• Partner with Marketing to launch content and demand-generation programs tied to each planned release in your focus areas
• Launch prospect and customer engagement programs that grow qualified pipeline and expansion for your product areas
• Spend time with customers, prospects, and internal stakeholders to understand buyer challenges, market dynamics, and evolving security priorities
• Represent Expel through webinars, customer engagements, analyst briefings, and industry events as a subject matter expert on your focus areas
• Leverage AI tools such as Gemini and Claude to accelerate research, messaging development, competitive analysis, and content creation

Requirements:

• Exceptional written and verbal communication skills with the ability to simplify highly technical cybersecurity concepts for multiple audiences
• Solid experience in Product Marketing, Product Management, Technical Marketing, Sales Engineering, or a similar go-to-market role
• Experience working within cybersecurity or a closely related technical B2B SaaS environment
• A track record running product launches big and small, knowing who to bring in and when, and owning stakeholder management from kickoff through release
• The ability to quickly learn a new product space and translate customer, persona, and market insights into GTM strategies and content plans
• Comfort driving alignment across technical PMs, Sales, Marketing, and business stakeholders, and delivering enablement to internal and external audiences, including customers and analysts
• Demonstrated skill building messaging and positioning that speaks to key personas and differentiates Expel in the market
• Strong project management skills with the ability to manage multiple initiatives simultaneously while consistently delivering high-quality work
• A customer-first mindset with genuine curiosity to understand buyer pain points and translate those insights into stronger messaging
• Experience incorporating AI tools into day-to-day workflows to improve productivity and accelerate content development
• Experience marketing cybersecurity technologies such as MDR, XDR, SIEM, SecOps, cloud security, identity security, or adjacent markets is a strong plus
• A Bachelor's degree or a compelling story