Product Marketing Manager (Technical)

TrustLayer is at the forefront of revolutionizing risk management by automating and simplifying the certificate of insurance (COI) process. As a Product Marketing Manager, you will own positioning, messaging, and product launches, while creating impactful sales enablement tools and driving end-to-end launch strategies.

Responsibilities:

• Own positioning and messaging for new product launches (we have several queued up for 2026)
• Build sales enablement that actually gets used: battle cards, demo scripts, ROI calculators, objection handlers
• Run competitive intelligence and publish internal teardowns of myCOI, Certificate Hero, and adjacent players
• Ship interactive content yourself. Calculators, comparison tools, embedded widgets. Built with Claude Code, not a six-week agency engagement
• Define and instrument the metrics that matter (activation, expansion, win rate by segment) and report on them weekly
• Partner with product on pricing, packaging, and naming
• Drive launches end to end: webinars, content, PR, paid, partner

Requirements:

• 4+ years in product marketing at a B2B SaaS company
• Technical fluency. You don't need to ship production code, but you should be comfortable in the terminal, reading API docs, and prototyping with AI tools
• Demonstrated ability to build with Claude Code, Cursor, or similar. Show us something you've shipped. A microsite, an interactive calculator, a Chrome extension, anything
• Metrics obsession. You can name the three numbers that mattered for any product you've launched and tell us what moved them
• Excellent writer. Short, sharp, specific. No corporate mush
• Comfort with ambiguity. Small team. Nobody is going to hand you a brief
• Experience in insurance, risk, fintech, or vertical SaaS