Lifecycle Marketing Manager

Runway is building AI world models that merge art and science to simulate the world and advance areas such as robotics, scientific discovery, and storytelling. The Lifecycle Marketing Manager will own and optimize lifecycle communications across email and other channels, developing campaigns for onboarding, activation, retention, monetization, and re-engagement while partnering with growth, product, marketing, creative, and data teams.

Responsibilities:

• Own the day-to-day execution and optimization of Runway’s lifecycle marketing programs, with an initial focus on email
• Build, QA, schedule, and launch lifecycle campaigns across onboarding, activation, product education, feature adoption, retention, re-engagement, and monetization
• Partner with product marketing and product teams to translate launches, product updates, and new capabilities into clear lifecycle campaigns
• Develop audience segments based on channels, user behavior, lifecycle stage, product usage, plan type, persona, and engagement
• Analyze campaign performance and share clear recommendations on what is working, what is not, and what should be tested next
• Run A/B tests across messaging, subject lines, creative, segmentation, timing, cadence, and calls to action
• Partner with creative and content teams to brief assets needed for lifecycle campaigns
• Work with growth and data teams to improve reporting around email performance, activation, retention, conversion, and downstream business impact
• Support lifecycle communications around product launches, feature releases, events, community initiatives, creator programs, and key marketing moments

Requirements:

• 3–6 years of experience in lifecycle marketing, CRM, email marketing, growth marketing, or a related role
• Experience building and executing email or lifecycle campaigns in a fast-moving consumer, prosumer, SaaS, marketplace, creative, or technology environment
• Strong understanding of lifecycle marketing fundamentals, including onboarding, activation, retention, re-engagement, monetization, segmentation, and experimentation
• Hands-on experience with email, CRM, lifecycle, or marketing automation tools
• Comfort working with user segments, campaign logic, behavioral triggers, and performance reporting
• Ability to analyze campaign performance and translate data into clear recommendations
• Strong project management skills and comfort managing multiple campaigns, stakeholders, timelines, and dependencies at once