Product & Customer Marketing Manager

Ludi, Inc. provides physician compensation management and provider enterprise management solutions. The Product & Customer Marketing Manager leads go-to-market planning, product positioning, customer communications, sales enablement, and market research to drive product adoption and growth. The role partners across Marketing, Product, Sales, and Client Services in a healthcare technology environment.

Responsibilities:

• Lead go-to-market planning and execution for new product and feature launches — coordinating timelines and messaging across product, marketing, sales, and client services to drive awareness, adoption, and growth
• Develop and maintain core product messaging documents, positioning frameworks, and packaging narratives that align product, commercial, and executive teams around a consistent story
• Serve as the Marketing team's product subject matter expert (SME), training marketing colleagues on new product and feature enhancements as they roll out and reviewing draft marketing content for product accuracy and messaging alignment
• Use GenAI workflows to craft content, directing and refining AI output rather than writing everything from scratch, and identify other AI-enabled tools to improve the speed, quality, and consistency of execution
• Equip Sales and Client Services teams with compelling product narratives, collateral, training, and tools that support adoption and long-term customer success
• Execute multi-channel customer engagement strategies (email programs, release announcements, webinars, and events) that build feedback loops, customer engagement, and feature adoption
• Maintain a library of relevant customer case studies, testimonials, and proof points to support sales and demand generation efforts
• Maintain consistent, brand-aligned communication across channels, ensuring all product- and customer-facing materials align with Ludi's brand voice, compliance requirements, and healthcare industry standards
• Partner with product management to define and maintain buyer personas, ideal customer profiles (ICPs), and competitive positioning for Ludi's provider enterprise management solutions and services
• Analyze customer and market data, including CRM and marketing data (HubSpot), buyer intent and firmographic signals (ZoomInfo), and third-party industry sources, to sharpen personas, ICPs, positioning, and messaging decisions
• Conduct ongoing research on customers, competitors, and healthcare industry trends to keep positioning and messaging current as the category evolves

Requirements:

• 5+ years of experience in product marketing, customer marketing, or a related B2B marketing role, ideally in healthcare technology, SaaS, or another regulated industry
• Demonstrated success planning and executing go-to-market launches and campaigns, with experience developing buyer personas, ICPs, competitive positioning, and messaging frameworks grounded in customer and market data
• Strong storyteller who can simplify complex ideas, shape compelling value propositions, and engage diverse buyer personas, with excellent written and verbal communication skills for clinical, operational, and executive audiences
• Solid analytical skills, using data to measure impact and drive decisions across positioning, messaging, and campaign performance
• Adept at developing assets for sales and client-facing teams and training them for success, with a strong track record producing sales enablement content and collateral that teams actually use
• Entrepreneurial mindset — thrives in ambiguity, enjoys building programs from the ground up, and is an excellent cross-functional collaborator with strong project management and organizational fluency in a fast-paced, scaling environment
• Experience with data and marketing platforms such as HubSpot and ZoomInfo, and content/collateral design tools like Canva
• Comfort using AI tools to improve the speed, quality, and consistency of marketing execution
• Bachelor's degree in marketing, communications, business, or a related field, or equivalent experience
• Pragmatic Marketing certification