Marketing Manager

Pixel Canvas is hiring a Marketing Manager to shape its marketing strategy and drive growth for its enterprise metaverse platform. The role leads cross-functional analytics, demand generation, performance marketing, marketing operations, and customer-journey optimization to improve ROI and support scalable growth.

Responsibilities:

• Translate business questions into analytical projects. Lead these projects and collaborate with cross-functional teams (product, designs, sales, client services, business operations, data) to develop an analytics framework, standardized growth marketing metrics, and KPIs for the organization
• Build dashboards and lead weekly pipeline, and monthly/quarterly business reviews with internal stakeholders
• Establish positioning, identify potential customers/clients/users, and develop marketing plans with specific objectives (ex: acquisitions, retention…etc) across different channels and segments
• Analyze customers and users regarding insights, trends, feedback, and behaviors. Know how to leverage data and metrics, then execute testing plans to locate potential issues, optimize the user experience and platform performance, and improve engagement and conversion rates
• Conduct pricing research and market analysis, find/estimate potential competitors, then leverage the information to adjust marketing best practices and go-to-market strategies to maximize gains and market share
• Generate qualified leads and apply demand generation practices. Support the Sales Team to grow MRR, and develop sales funnels and scalable pipelines
• Manage all public-­facing communications and copywriting, including content creation and marketing, social media, PR releases, websites, blogs, emails, promotional events, advertising, and all marketing-related campaigns to reinforce long-term brand objectives and drive qualified traffic
• Build strategic relationships and partner with key industry players, potential partners, agencies, and vendors
• Understanding the financial aspects – developing budgets, expenditures, R&D budgets, RoI, and profit-loss predictions

Requirements:

• 3+ years (or equivalent) experience of growth, product, or campaign marketing experience in a SaaS environment working with cross-functional teams
• Proven experience analyzing and testing data, demand generation, and user-centric marketing operations
• Strong analytical and problem-solving skills
• Must be very data and metrics-driven
• Able to synthesize raw data into meaningful campaign optimization strategies, and usable product or service specifications
• Able to measure ROI and impact on the business
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Must have a strong working knowledge of marketing tools like Salesforce/Hubspot CRM, ABM ad technologies, sales tracking tools, etc
• Strong project management, attention to detail, multitasking, and decision-making skills
• Effective written and verbal communication skills and adaptable communication style for interacting with team members, upper management, and clients
• Experience in leveraging digital marketing, social, mobile, and new media to engage prospects
• Basic SQL scripting is a big plus
• Understanding Metaverse, NFT, Tokenomics, DAOs, White Papers, Web3 industry, and Blockchain technology is a big plus