eComm Marketing & CRO Manager

Trulieve is hiring a Manager, eComm Marketing & CRO to lead reporting and analysis of the digital customer experience across its website and mobile app. The role turns performance data into conversion, merchandising, and marketing-calendar decisions while leading eCommerce merchandising staff.

Responsibilities:

• Lead reporting and analysis of the digital customer experience across the Trulieve website and mobile app, covering campaigns, promotions, brand and product launches, Trulieve Rewards, retention, and acquisition
• Own the conversion rate optimization (CRO) roadmap for assigned markets by identifying friction in product browse, cart, and pickup or delivery ordering, prioritizing A/B and multivariate tests, and measuring the lift
• Translate performance data into clear recommendations that shape the marketing and content calendar in partnership with Web Content, Merchandising, CRM, Creative, and Retail Marketing
• Direct digital merchandising strategy for site and app, including product ranking, category and collection strategy, promotional placement, onsite search relevance, and navigation, aligned to state-level assortment and the promo calendar
• Build and maintain KPI dashboards and executive reporting (conversion rate, AOV, revenue, product and search performance, traffic sources, rewards engagement) and present findings and growth opportunities to leadership
• Lead, coach, and develop eCommerce Merchandising Specialists and Coordinators; set priorities, quality standards, and audit processes for pricing, promotion, and product accuracy in compliance with state cannabis marketing regulations

Requirements:

• Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics, including 2+ years leading people or leading work through others
• Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app
• Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM), and with product information management
• Strong analytical and storytelling skills, with the ability to turn data into clear recommendations for senior leaders
• Detail-oriented with excellent problem-solving skills
• Effective communication, collaboration, and organizational skills
• Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field (or equivalent experience)
• Experience in retail, CPG, healthcare, or other highly regulated industries; experience with
• Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization