Marketing Analyst

Roles and Responsibilities:

1. Marketing Performance Analysis:

- Track and analyze the performance of marketing campaigns across regions, channels, and platforms (paid, organic, and offline).

- Monitor key metrics such as leads generated, cost per lead, conversion rates, and customer acquisition cost.

2. Reporting & Dash boarding:

- Prepare regular and ad-hoc reports on marketing performance for internal stakeholders.

- Build and maintain dashboards that provide visibility into ongoing campaigns and regional performance trends.

3. Market & Consumer Insights:

- Analyze market trends, competitor activity, and customer behavior to support marketing strategy.

- Support regional and city-level planning by identifying high-potential markets and opportunity areas.

4. Budget & ROI Tracking:

- Monitor marketing budget utilization across campaigns and regions.

- Provide data-backed recommendations to improve marketing ROI and spend efficiency.

5. Data Management & Quality:

- Maintain clean, accurate, and well-organized marketing data across tools and platforms.

- Coordinate with internal teams to ensure consistency of data used for reporting and analysis.

6. Cross-Functional Collaboration:

- Work closely with the marketing, sales, strategy and tele calling teams to align on lead quality and campaign feedback.

- Support leadership with insights and analysis for planning and strategic decision-making.

• Any Graduate, preferably in Statistics, Analytics, Business, Marketing, or Engineering. MBA an additional advantage.

• 2 to 3 years of experience in marketing analytics, market research, or a related analytical role.

• Strong proficiency in Excel; familiarity with tools such as Google Analytics, SEMrush, or BI/reporting platforms is an added advantage.

• Strong analytical and problem-solving skills, with attention to detail and data accuracy.

• Ability to work with large datasets and translate numbers into clear, actionable insights.

• Excellent written and verbal communication skills.

• Ability to manage multiple priorities and work collaboratively across teams.