Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories
Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners
Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams
Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments
Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions
Capture local market learnings and translate them into optimizations and future-season recommendations
Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence
Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget

Bachelor’s degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred
Proven experience leading integrated campaigns end-to-end across multiple channels and markets
Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization
Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities
People leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capability
Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies
Strong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreams
Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions
High creative standards with the ability to balance creative ambition with business realities
Analytical fluency—comfortable using performance data to evaluate outcomes and recommend actions
Collaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influence

Senior Manager, Integrated Marketing – Global Apparel & Accessories

Key skills