Senior Manager, Acquisitions Performance Marketing Strategy

Role Overview

• Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities
• Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities
• Own and maintain core acquisition KPIs and performance dashboards, driving transparency and accountability across channels
• Conduct competitive intelligence and market monitoring to inform positioning, targeting strategies, and investment decisions
• Partner with cross-functional teams (Marketing, Credit, Finance, Analytics, Product) to analyze performance drivers and identify optimization opportunities
• Manage and evolve the originations learning agenda, prioritizing test-and-learn initiatives to improve acquisition efficiency and credit outcomes
• Synthesize insights into clear executive-level narratives, delivering Monthly/Quarterly Business Reviews and senior leadership presentations
• Support development of channel and customer strategies using data-driven insights, including segmentation, targeting, and offer strategy refinement
• Ensure alignment of strategies with risk frameworks, regulatory requirements, and business objectives
• Contribute to continuous improvement of measurement frameworks, definitions, and reporting consistency
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Requirements

• 7+ years of Product Management, product development, strategic planning, process management, change delivery, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• 3+ years of management or leadership experience
• Experience supporting customer acquisition, originations strategy, or performance marketing initiatives
• Demonstrated ability to analyze complex datasets and translate insights into clear business actions
• Strong communication skills with experience developing executive-ready presentations and material
• Credit card or consumer lending experience, particularly in acquisitions or originations strategy
• Experience in forecasting, financial planning, or performance analysis
• Familiarity with competitive intelligence and market benchmarking
• Strong understanding of credit risk, marketing economics, and acquisition funnels
• Experience working across cross-functional teams in fast-paced, matrixed environments
• Proven ability to manage multiple priorities and drive clarity in ambiguous situations
• Advanced analytical skills, including experience with data tools and performance reporting frameworks
• Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus.
• Experience in Consumer Lending
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
• Demonstrated track record of effective influencing and collaboration at all levels
• Exceptional problem solving abilities
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
• Excellent written and oral communication skills with ability to clearly communicate results.

Benefits

• Health benefits
• 401(k) Plan
• Paid time off
• Disability benefits
• Life insurance, critical illness insurance, and accident insurance
• Parental leave
• Critical caregiving leave
• Discounts and savings
• Commuter benefits
• Tuition reimbursement
• Scholarships for dependent children
• Adoption reimbursement