Associate Director, Performance Marketing

Viral Nation specializes in building social-first ecosystems for brands, and they are seeking an Associate Director, Performance Marketing to lead cross-channel performance marketing strategies. This role involves developing integrated marketing strategies, managing media budgets, and serving as a subject matter expert for emerging social commerce platforms.

Responsibilities:

• Develop and lead integrated performance marketing strategies, combining paid social, programmatic, and other digital channels to maximize sales across the brand's direct-to-consumer (DTC) site, major retail partners, and emerging social commerce platforms like TikTok Shop
• Implement technical solutions, including deep linking, to create a seamless, high-converting journey from digital paid platforms directly to the product pages on retailer sites or mobile applications, and lead best-in-class measurement solutions to attribute sales from retailer sites to brands paid media campaigns
• Serve as the subject matter expert for emerging social commerce platforms, leading the strategy and technical execution of campaigns within TikTok Shop and other native social checkout environments
• Continuously innovate and develop forward-thinking strategies and roadmaps as media capabilities and measurement solutions evolve
• Own and manage media budgets, utilizing forecasting and optimization techniques to ensure efficient allocation and maximum ROI across all performance channels
• Support with the continuous optimization of social commerce and catalog campaigns, ensuring product feeds are accurate, complete, and tailored for each channel's specific advertising needs
• Synthesize campaign findings and communicate data-driven recommendations and best practices to key collaborators and external stakeholders
• Create Playbooks & Principles to influence overall strategies at scale & educate internal and client stakeholders

Requirements:

• 6+ years of professional experience with performance marketing strategy, execution, and measurement across paid social, programmatic, YouTube, and Google Ads
• 3+ years of professional experience with developing strategies and executing digital media campaigns focused on driving sales from direct-to-consumer (DTC) sites, major retail partners, and emerging social commerce platforms
• Experience developing strategies and executing TikTok Shop and other emerging social commerce platform campaigns
• Strong understanding of measurement and attribution solutions across paid social, programmatic, YouTube, Search, etc., ensuring digital campaigns can prove ROAS across both owned and retail sites
• Strong storytelling and influence ability to internal and external partners, and senior leaders (VP, GM level)
• Strong motivation in a fast-paced environment with a bias for action
• Ability to effectively work independently as well as collaboratively across multiple functions
• Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing
• Highly organized with strong accountability for timelines, deliverables, and campaign performance
• Fluent in English, both spoken and written
• Proficient in Google Workspace preferred